Moore The Merrier
Moore is overseeing substantial investment in digital technology too, an area of obvious interest, due to his professional background and experience as a fan living overseas.
“One of the great things about this club is its global reach. I experienced it on my arrival last summer. From 70,000 fans in Sydney last post-season who came to watch the likes of Jamie Carragher and Steven Gerrard play with some of the first-team players, through to massive games in Hong Kong, Munich, Dublin and Berlin in pre-season.
“The global impact and footprint that this club has on the hearts of hundreds of millions of people is incredible.
“I have experienced this in video games too, which may sound completely different, yet the parallels are actually very similar – a passionate fan base that spends an enormous amount of waking hours thinking about nothing else and invests their hard-earned money to be a part of that experience, whether that be Liverpool Football Club or gaming.
“Also, fans wear their hearts on their sleeves and their opinions on the tip of their tongue. The ability for us as a club to be able to harness that power is down to technology.
“We have a local heart with a global pulse. I lived 5,500 miles away from Liverpool in San Francisco, but absorbed every piece of news and content in anticipation of the game at 4am on a Saturday morning. There are millions like me.
“What we have to do is provide the technical as well as experiential platform to bring that closeness to the club.
“I have done that in my previous lives at EA and Microsoft with Xbox. Lessons learned about what you build and how you interact with your fan base are eerily similar in what we have to do at Liverpool.
“We want to corral this massive power that we have as a club and continue to engage with our fans in ways they want to interact with the club, and to provide a commercial basis for the club that allows us to reinvest in the playing squad.
“We have been working with the big tech companies for years, but we will step up that work. It is absolutely critical for us to ensure that fans can interact with us from a content point of view, as well as commercially. If you don’t, you get left behind.
“We will significantly invest in this area going forward to further improve our digital platforms across the club, but the investment will be paltry in the grand scheme of things.”
Club databases show that the fan base outside the local, national and Irish following is largely in the US, China, Scandinavia, Asia and more and more in Eastern Europe.
“We have official fan clubs in just about every major city in the world. We are now up to 55 million followers on social media platforms we are active on, such as Twitter, Facebook and Snapchat. But that is the tip of the iceberg for our social media potential, which we will continue to invest in, with added content generation.
“Our ultimate goal is to build a financially robust operation that will give Jurgen Klopp and his team everything they need to be successful against any team in the world.”
Images: PA Images
For more interview or articles from the football industry subscribe to fcbusiness today: www.balticpublications.com