Arsenal has announced Hyde Park Developments as its first official partner in Egypt.
Hyde Park Developments, which provide building and landscape designs including Hyde Park, New Cairo which is the largest park in Cairo will become the Premier League club’s official real estate partner in Egypt.
Arsenal’s popularity in Egypt is one of the key contributor factors to the market-leading position in Africa, a hugely important market for the club.
The agreement with Hyde Park will further strengthen the club’s presence in Africa as well as help drive engagement with fans in Egypt and support Hyde Park Developments’ marketing strategy across two real estate developments: New Cairo and Coast82.
The club will co-host quarterly training camps and ‘coach the coaches’ programmes at each of the developments, Arsenal Legends will visit Cairo and first-team players will be involved in creating content to promote the developments.
Arsenal’s chief commercial officer, Vinai Venkatesham, said: “We are pleased to announce this landmark partnership with Hyde Park Developments, our first in Egypt.
“Arsenal has fantastic support in Egypt where we have our second largest Facebook following of more than 2.5 million. We look forward to working with Hyde Park Developments to help them fulfil their business goals and for us to engage further with our passionate supporters in Egypt.”
Hyde Park Developments chief executive officer Amin Serag said: “Since football is by far the most loved sport in the country, it is only natural that one of Arsenal’s largest fan bases has developed over here. We are planning to directly reach out to those followers and engage in common activities for the benefit of both brands.
“Partnering with Arsenal will allow us not only to enhance our brand perception through association with a globally recognised and respected brand, but also to cater to our living community’s lifestyles at Hyde Park, the New Cairo and Cairo overall.”
Source & image: www.arsenal.com