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Real Madrid CF to speak on commercial challenges at Soccerex

Mon 28th Feb 2011 | Football Industry Events

Soccerex are pleased to announce that both Begoña Sanz, Deputy Sales and Marketing Managing Director, Real Madrid CF and Salvatore Cuccu, Commercial Director, ACF Fiorentina will be speaking on club commercial challenges and strategy at the Soccerex European Forum, 30-31 March 2011.

The news comes the week after Spain’s La Liga topped the European merchandise and licensing revenue charts, according to a study by Sport+Markt and PR Marketing. The study showed that 80% of the leagues 2009-2010 season total, which surpassed the English Premier League, was generated by the countries two biggest clubs, Real Madrid and Barcelona.

The news sets the scene for the panel discussion titled “All clubs great and small – the differing commercial challenges” which will look to assess the varied commercial opportunities available to clubs of different sizes.

This highly topical subject is part of a diverse agenda reflecting the latest issues in European Football including Financial Fair Play, sponsorship, rights holder relationships, digital media and fan interaction and International FA development.

For further information about this event please call +44 (0)208742 7100 or visit www.soccerex.com/europe.

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