Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube


Tue 23rd Feb 2010 | Marketing & PR

The Irish FA’s Marketing and Communications Department has been rewarded for their hard work in 2009 by winning the prestigious Chartered Institute of Marketing’s UK Award for Small and Medium Enterprise.

The winner of the award, which was announced at a gala dinner in London this week, is judged on a number of criteria including innovative and creative ideas, evidence of added on value to the organisation, positive changes in audience behaviour, customer satisfaction, time and budget management, and an adaptability to meet the current financial climate and changing markets.  All of these factors should show a return on the marketing investment by the organisation.

This is the first time that the Marketing and Communications Department has been recognised on the National stage and Head of the Department, Geoff Wilson, is delighted to receive the award.  He said: “Firstly I would like to congratulate the marketing and communications team on this fantastic achievement.  The CIM is the world’s largest organisation for professional marketers and to be given this award is a clear indication that we are doing our jobs well.  What makes winning this award much more special is that we were up against marketing teams from all areas of business and not just those from other sporting organisations.   Our marketing plan and strategy for domestic football continues to be very successful with attendance rising year on year.  I must also thank all of our sponsors and clubs who have played a major part in making our marketing strategy so successful.”

Geoff continued:  “A lot of our marketing work goes on behind the scenes and people may not realise the amount of time and effort that goes into marketing such things as a league or cup launch, as well as all the other initiative that go on throughout the year, and I cannot praise the team enough for all the hard work they have done.”

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Stoke City Football Club Joins Stadium Experience

Thu 14th Sep 2017 | Marketing & PR

Premier League team, Stoke City Football Club has become the ninth major stadium venue to join Stadium Experience in 2017. The newest addition grows the Stadium Experience membership to a total of 55...

Football Managers Unite For Prostate Cancer UK

Wed 13th Sep 2017 | Marketing & PR

A host of top football managers have joined forces to give the most vital team talks of their careers, after chilling statistics showed prostate cancer kills one man every 45 minutes. Premier League...

Stoke City Expand City7s Initiative

Fri 25th Aug 2017 | Marketing & PR

Stoke City are to give 16,000 match tickets and 8,000 match shirts free to local schoolchildren this season. The Potters are expanding their acclaimed City 7s scheme, which currently sees 1,000 Year...

Manchester United Players Create Street Art Mural

Wed 16th Aug 2017 | Marketing & PR

A unique mural depicting scenes from Old Trafford sprayed by Paul Pogba, Victor Lindelof, Jesse Lingard, Michael Carrick and Chris Smalling and created by American graffiti artist Alec Monopoly will...