Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Hearts score with Wonga.com deal

Tue 3rd May 2011 | Football Sponsorship

Heart of Midlothian Football Club announced a new shirt sponsorship deal with Wonga.com

The online, short-term loans company has agreed a two-year contract with the Edinburgh club and will replace Ukio Bankas on the front of the shirts for all matches from next season.

Wonga.com is the main sponsor of Blackpool FC in the Barclays Premier League and the broadcast partner of The FA Cup on ESPN in England.

Their link-up with Hearts sees them move into Scottish football for the first time and Hearts Managing Director David Southern said: “We are delighted with this new sponsorship deal.

“It is a first for Hearts and for Scottish football and is reflective of our aim to attract new top class corporate partners to Hearts. Wonga is an excellent national financial brand with a drive and determination to expand and, as one of the country’s leading football clubs, we are looking forward to developing a partnership that will deliver significant benefits to both parties.”

Errol Damelin, founder and CEO of Wonga.com, said: “Hearts is a club with a great history and they are having a really strong season, so we were very keen to support them when the opportunity came up. The Club shows real class, on and off the pitch, and we’re excited about being involved from next season onwards.  

“We have a lot of happy customers in Scotland and, like us, many are passionate football fans, so we are keen for the partnership to benefit supporters, the Club and our brand.”

 

---------------------------------------------------------------------------------------------------

RETURN TO LATEST NEWS SECTION

 

SUBSCRIBE TO THE F.C. BUSINESS RSS FEED

 

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

JD Become Scottish FA Performance Schools Title Sponsors

Tue 15th Aug 2017 | Football Sponsorship

The Scottish FA has announced JD as the title sponsor of the Performance School programme for the next three years. The partnership was announced as 48 budding footballers were inducted into the...

Western Union Becomes Money Transfer Partner and Shirt Sleeve Sponsor of Liverpool Football Club

Wed 9th Aug 2017 | Football Sponsorship

The Western Union Company and Liverpool FC today announced a multi-year partnership that will see Western Union, a leader in global payment and money transfer services, become an Official Principal...

Swansea City COO believes new partnership with Letou will help Asian expansion

Wed 9th Aug 2017 | Football Sponsorship

Swansea City’s plans to expand their footprint into Asian territories will benefit significantly from their partnership with shirt sponsor Letou, according to Chief Operating Officer, Chris...

Everton Partners With Carling

Fri 28th Jul 2017 | Football Sponsorship

Everton Football Club has signed a partnership agreement with leading UK brewer Molson Coors to provide Carling, the UK’s number one beer, at Goodison Park from the start of the 2017/18 season....