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Indesit joins forces with the Gunners

Tue 3rd May 2011 | Marketing & PR

Arsenal announces new partnership deal with home appliance manufacturer

Arsenal Football Club and home appliance manufacturer Indesit have announced today that they have signed a three year partnership deal.

Indesit, which is based in Italy, has signed a multi-million pound deal to work in partnership with Arsenal to help drive their business in the UK and throughout Europe.

Tom Fox, Arsenal’s Chief Commercial Officer, said: “The Arsenal name is known and recognised around the world.  It is synonymous with an attractive style of play, a youthful team, innovation, tradition and winning. These values are immensely powerful for our partners and provide them with a platform to both differentiate their brands and connect them on a meaningful level to our fans and potential fans around the world.

“The more we understood about Indesit’s approach to the market, their company values and plans for growth, the more we both realised how a relationship with Arsenal could benefit both parties.”

Vinai Venkatesham, Arsenal’s Head of Global Partnerships, added: “I’m delighted to welcome Indesit on board as an official partner of Arsenal. We’ve enjoyed working closely with Indesit to put together a partnership to best suit both organisations and I look forward to working just as closely with them in the years ahead to maximise the potential of our relationship.”

Indesit Brand Marketing Director, Marco Rota said: “Arsenal Football Club has values linked to our brand, which is why we are particularly happy to sign an agreement with a partner with so much popularity, not only in the UK but all over Europe too. Arsenal is one of the greatest football teams in the world and we’re looking forward to enjoying a successful partnership together.”

The partnership between Arsenal and Indesit officially starts from the beginning of next season, at the first day of the Emirates Cup on Saturday 30th July 2011.

 

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