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Millwall announce new shirt sponsorship deal

Fri 13th May 2011 | Football Sponsorship

Millwall Football Club have announced a three-year deal with Racing + Newspaper to become the club's new main sponsor.

Racing + is a national betting paper that provides a complete full colour guide to the weekend’s sports betting. Racing + can be found in over 25,000 outlets nationwide every Saturday and Sunday..

Millwall's Head of Commercial Ray James added: "This deal shows the strides Millwall have taken commercially. It is fantastic for the club to attract a national brand and is a clear indication that we are heading in the right direction.."

Commercial Director of Racing + Mike McLening stated: "I'm delighted to be embarking on this exciting partnership with Millwall and have been impressed by the progress of the club and the positive direction it continues to take. Millwall continue to move forward and I am certain that we can develop a great relationship with the club.”

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