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FA communications director resigns

Wed 18th May 2011 | Marketing & PR

The Football Association’s marketing and communications director, Julian Eccles, has resigned from his post after little more than a year in the role.

Eccles was hired just over a year ago by former FA chief executive Ian Watmore after spells at both Ofcom and BSkyB.

FA general secretary Alex Horne said in a statement: ‘Julian Eccles has resigned from his post as director of marketing and communications at the FA with immediate effect.

‘I would like to thank Julian for his contribution to the FA and wish him well for the future. He has been very professional throughout his time here and I am grateful to him for introducing a number of valuable initiatives and ideas to the organisation.

‘Details of how the FA will manage the functions within communications, marketing and public affairs will be communicated in due course. The FA will not be making any further comment at this time.’

In what has been a turbulent year for the FA, it is rumoured that they are set to announce Budweiser as their new sponsor of the FA Cup.

Eon’s sponsorship deal has now expired following Saturday’s final and the FA has been struggling to find a new sponsor. It’s understood they have also held discussions with LG over sponsorship opportunities.

According to Marketing Magazine, the deal with Budweiser is thought to be worth around £8m a year.

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