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Leaders rebrand to reflect growth

Tue 21st Jun 2011 | Football Industry Events

Leaders rebrand events portfolio and reorganise team to reflect growth strategy.

Executive Sport Ltd, the organisers of Leaders in Football which was recently bought out by Convers Sports Initiatives, has announced a restructure of its event portfolio to reflect its continued expansion.

The annual October event hosted by Chelsea FC which started back in 2008 as Leaders in Football will now host 5 leading edge conferences covering Football, Performance, Sponsorship, Digital Sport and Horse Racing over the 5th & 6th October 2011.  Each conference will have its own unique identity, marketing and promotional collateral as well as a senior level editorial board to maintain the quality and relevance of the content on offer. 

Collectively known as the annual “Leaders” Sports Summit, the strategy of only inviting director-level executives from rights holders and brands with a relevant interest in the conference programme will continue so, as to maintain attendance at the top end of the sports industry.  With a commitment to remain in London, one of the international capitals of sport, the Leaders Sports Summit will aim to attract more brands across more sports whilst capping the overall number of delegates at 1,000 to ensure the quality is maintained.

To signify the changes, the Leaders team have launched 6 new websites, one for each conference as well as a new corporate portal www.leadersinevents.com to reflect the coming together of all conferences hosted at Chelsea FC.

James Worrall, CEO, Executive Sport Ltd states: “We have always tried to innovate in order to reach out to a targeted audience of international senior decision makers across sport.   With an unrivalled offering of leading edge content combined with an exclusive invitation-only networking environment, we are confident the annual Leaders Sports Summit will add value to speakers, partners, delegates and the media attending from all over the world”.

For more information, please contact enquiry@leadersinevents.com or call +44 (0) 207 042 8666.






If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk


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