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Genting announced as Aston Villa principal partner

Fri 24th Jun 2011 | Football Sponsorship

Aston Villa have announced a new partnership with Genting, the leading international leisure and hospitality group and the UK's largest operator of casinos.

The partnership will be for an initial two-year period, beginning from July 1 2011 and covering the 2011-12 and 2012-13 seasons.

Peter Brooks, executive deputy chairman of Genting, said: "We are delighted to be partnering with a football club with such an esteemed heritage as Aston Villa.

"The English Premier League is the pre-eminent football league with a vast international following - while Genting is a leading leisure and hospitality group also with a huge international presence.

"Importantly, we have been associated with Birmingham since the 1970s and look forward to strengthening our relationship with this great city.

"So this sponsorship is a natural fit and marks an important milestone in Genting's development as we continue to expand our presence both within the UK and internationally."

Paul Faulkner, chief executive of Villa, added: "We are pleased and excited to be partnering with Genting and we are looking forward to benefiting from their position as a leading international corporation in the leisure and hospitality industry.

"We believe this will be a good and positive partnership for the club and it reflects our continued growth.

"The fact that Genting has strong local connections in addition to its international dimension makes this a good relationship for the club and we anticipate that it will work well as we embark on a new chapter for Aston Villa."

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