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Football Association unveil new commercial partnership

Tue 2nd Mar 2010 | Marketing & PR

The Football Association has unveiled its second new commercial partner in the space of a week after announcing a new four-year deal with Nivea for Men to become the official men’s grooming supplier to the England football team.

The brand’s range of grooming and skincare will be aligned with the England football team in a multi-million pound deal that lasts until 2014.

The agreement with The Football Association means Nivea for Men will be supplying the England football team with grooming products for the changing room.
Fans’ grooming routines will also benefit from the association with the England football team through 3 Lions Crest Nivea for Men grooming gift pack sets.

Homing in on players’ routines and the work that goes on before a game, Nivea for Men have adopted the concept of 'Preparation is everything' to communicate the benefits of looking after your skin with a care regime.

Nivea for Men joins Fiat as new supplier partners to The FA following the announcement of the latter deal at the end of last week.

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