VSI
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Football Association unveil new commercial partnership

Tue 2nd Mar 2010 | Marketing & PR

The Football Association has unveiled its second new commercial partner in the space of a week after announcing a new four-year deal with Nivea for Men to become the official men’s grooming supplier to the England football team.

The brand’s range of grooming and skincare will be aligned with the England football team in a multi-million pound deal that lasts until 2014.

The agreement with The Football Association means Nivea for Men will be supplying the England football team with grooming products for the changing room.
 
Fans’ grooming routines will also benefit from the association with the England football team through 3 Lions Crest Nivea for Men grooming gift pack sets.

Homing in on players’ routines and the work that goes on before a game, Nivea for Men have adopted the concept of 'Preparation is everything' to communicate the benefits of looking after your skin with a care regime.

Nivea for Men joins Fiat as new supplier partners to The FA following the announcement of the latter deal at the end of last week.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Nissan Replace Gareth Bale With Female Footballer

Wed 22nd Feb 2017 | Marketing & PR

Gareth Bale’s injury sees him substituted with Ana Rueda Hernandez in the latest ad for UEFA Champions League sponsor Nissan. Nissan - the official Global Automotive Sponsor of the UEFA...

Manchester United Appoint New CEO Of Media

Mon 20th Feb 2017 | Marketing & PR

Manchester United has appointed Phil Lynch as Chief Executive Officer of Media. The new role will see hi, responsible for overseeing the club’s digital media strategy, as well as the management...

AFC Fylde Celebrate Train Like A Pro Return

Thu 9th Feb 2017 | Marketing & PR

AFC Fylde Community Foundation is celebrating the return of its ‘Train Like A Pro’ football development programme for young people, in association with partners Cuadrilla and Centrica. The...

Liverpool Appoint New Marketing Director

Wed 8th Feb 2017 | Marketing & PR

Liverpool FC has appointed Markus Breglec in the newly created role of Marketing Director to develop and grow the club globally. Breglec joins Liverpool having held a senior position with consumer...