Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Football Association unveil new commercial partnership

Tue 2nd Mar 2010 | Marketing & PR

The Football Association has unveiled its second new commercial partner in the space of a week after announcing a new four-year deal with Nivea for Men to become the official men’s grooming supplier to the England football team.

The brand’s range of grooming and skincare will be aligned with the England football team in a multi-million pound deal that lasts until 2014.

The agreement with The Football Association means Nivea for Men will be supplying the England football team with grooming products for the changing room.
 
Fans’ grooming routines will also benefit from the association with the England football team through 3 Lions Crest Nivea for Men grooming gift pack sets.

Homing in on players’ routines and the work that goes on before a game, Nivea for Men have adopted the concept of 'Preparation is everything' to communicate the benefits of looking after your skin with a care regime.

Nivea for Men joins Fiat as new supplier partners to The FA following the announcement of the latter deal at the end of last week.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

6 emojis To Describe A New Trend In Football Promotions

Thu 22nd Jun 2017 | Marketing & PR

The following is a guest article by the CEO of DiscountIF, Lewis Holland. I really enjoyed writing an article recently about some of the awesome promotional campaigns we observed from football clubs...

Sports The Ideal Platform To Fight Environmental Pollution

Mon 19th Jun 2017 | Marketing & PR

Why the sports and entertainment industry is the ideal platform to fight environmental pollution. A world without plastic is unimaginable. Packaging foils, carrying bags, Tupperware, bottles –...

Arsenal Partner With Universal Pictures

Fri 16th Jun 2017 | Marketing & PR

Arsenal Football Club has partnered with Universal Pictures to help promote a number of upcoming film releases, including Illumination’s Despicable Me 3. The partnership will provide Universal...

No way Jose! Mourinho is boss from hell according to UK workforce

Thu 1st Jun 2017 | Marketing & PR

Jose Mourinho may have ended the season with two major trophies following last week's Europa League Final win, but his management style has divided opinion amongst fans and the media throughout the...