Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

West Brom unveil new sponsor

Mon 27th Jun 2011 | Football Sponsorship

West Bromwich Albion today unveiled their new official club sponsor for the next two seasons.

Bodog, one of the world's largest online gaming brands since 1994, will sit proudly on Baggies shirts after the club struck the largest sponsorship deal in their history.

Bodog Europe, the official licensee of the Bodog brand for online gaming in Europe, will officially become club sponsors from July 1 and will have additional high-profile branding at The Hawthorns.

Bodog Europe will also become the club's official betting partner, providing Albion fans with a huge online gaming platform.

Albion Chief Executive Mark Jenkins welcomed the club's new sponsors: "We are delighted to have Bodog on board,"

"Following our most successful Barclays Premier League campaign there was a great deal of interest in becoming our club sponsor.

"We had a number of options and in the end Bodog presented an all-round partnership that best suits both parties.

"We look forward to helping them promote their brand in the Premier League."

Patrik Selin, CEO of Bodog Europe, said: "In choosing a sponsorship partner we were looking for a club with a genuine team spirit and we are delighted to have found that in West Bromwich Albion.

"In the social media era a sponsorship should be about backing the investment with a return commitment to the club and the fans and we are looking forward to working closely with all parties."

 ---------------------------------------------------------------------------------------------------

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE F.C. BUSINESS RSS FEED

 

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Manchester City Women Sign Hays Recruitment Partnership

Fri 21st Apr 2017 | Football Sponsorship

Hays is expanding its already strong relationship with City Football Group by becoming the Official Recruitment Partner of double title winning side Manchester City Women’s FC. Manchester City...

Liverpool Ladies FC Announce First Shirt Sponsorship Deal

Wed 19th Apr 2017 | Football Sponsorship

Liverpool Ladies Football Club has announced a new shirt sponsorship deal with women’s beauty and cosmetics company, Avon Products Inc, ahead of the WSL Spring Series. The three-year deal is the...

Southampton FC Partners With TLCBET

Tue 18th Apr 2017 | Football Sponsorship

Southampton Football Club has announced TLCBET as its Official Asia Betting Partner and Official Global Casino Partner for the remainder of the 2016/17 Premier League season, as well as the following...

Hisense Becomes Official 2018 FIFA World Cup Sponsor

Thu 6th Apr 2017 | Football Sponsorship

Hisense has become an official sponsor of the 2018 FIFA World Cup, becoming the first-ever Chinese consumer electronics brand to sponsor the tournament. As an Official FIFA World Cup Sponsor, Hisense...