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Former FA chief links up with Beswicks Sports

Wed 29th Jun 2011 | Marketing & PR

Barwick Media and Sport, led by Brian Barwick, one of the best known names in British sport and media, has joined forces with Beswicks Sports Ltd in a consultancy agreement.

Following a meeting at Soccerex in Singapore, Barwick Media and Sport and Beswicks Sports recognised that they had much in common in terms of their business approach and the opportunities they saw within the business world of sport.

Alongside Brian, Barwick Media and Sport is led by Adib Khelef, who recently joined the media specialist bringing expertise in corporate finance and extensive sporting contacts in North Africa and the Middle East.

"Having had senior executive roles at the BBC, ITV and The Football Association, Brian Barwick is one of the most influential contacts in sport and media, both in the UK and globally," comments Gary Mellor, Managing Director of Beswicks Sports Limited.  "Adib's contacts in Africa and the Middle East will also compliment our recent visits to those parts of the world and help develop the relationships that we have started to build there."

"We are very excited that Brian and Adib have joined the Beswicks Sports team and looking forward to working with them on opportunities and solutions for our clients across the sport and broadcast spectrum."

Brian Barwick adds "I am delighted to be on board with Beswicks Sports. I hope my experience and knowledge in the sports business sector combined with Beswicks expertise will be a winning formula."

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