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Sponsorship leaders talk tactics at Chelsea FC

Thu 30th Jun 2011 | Football Industry Events

The 4th annual Leaders Sports Summit hosting 5 world class conferences over the 5th and 6th October 2011 at Chelsea FC is delighted to announce more keynote speakers for the Leaders in Sponsorship section of the event.

Billy Wright, Global Sponsorship Director for Nokia who recently announced a ground breaking global partnership with the FIA World Rally Championships, will take part in a panel session entitled “Game changer: how technology and social media are changing the rules of sponsorship”.

Nokia’s technology and world-renowned brand will be incorporated throughout the WRC by providing an exclusive mobile application, access to video footage, live standings and car telemetry data. This will provide a fascinating insight into a new wave of sponsorship deals capitalizing on a deeper engagement with sports fans.

In a separate session covering tactical marketing, Paddy Power, Director of Communications for the world famous Irish betting operator of the same name, is confirmed as one of the lead panellists. Paddy will bring his unique insight into the Paddy Power brand and how its personality is reflected in an agile and responsive marketing and communications strategy that takes advantage of current news to build profile.

James Worrall, CEO of the company organising the Leaders Sports Summit, states “we are delighted to welcome on board two senior figures from two highly respected brands in the world of sponsorship and sports marketing. The programme for Leaders in Sponsorship is world class and in line with those for Football, Performance, Digital Sport and Racing under the umbrella of the Leaders Sports Summit.” 

Leaders in Sponsorship takes place on 5th October within the Leaders Sports Summit and a number of world class speakers have already been announced. For more information please visit www.leadersinevents.com, contact enquiry@leadersinevents.com or call +44 (0) 207 042 8666.

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