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King Power Secure Leicester City Stadium Naming Rights

Wed 6th Jul 2011 | Football Stadiums & Facilities

Leicester City have revealed that King Power will be the club's new stadium naming rights partner.

The Thai duty-free company, owned by Leicester City Chairman, Vichai Raksriaksorn and Vice-Chairman, Aiyawatt Raksriaksorn, have added the stadium naming rights, alongside ownership of the club, via Asia Football Investments (AFI) and now enter the second year of a three-year agreement as club shirt sponsors.

Leicester City Chief Executive, Susan Whelan, said: "The announcement of King Power's further support to Leicester City is tremendous news and once again underlines the commitment the owners have made to the club.

"King Power has been, and always will be, a progressive company, striving for success. That approach will be adopted both on and off the field here at Leicester City, as we continue to make improvements to shape the club's future."

Crucially, Leicester City's long-standing partnership with Walkers Snacks will also continue in to this new era at the club.

Walkers, who in 2012 will celebrate their 25th year of association with Leicester City, will become the club's Legacy Partner. The new agreement commences for the 2011/12 season.

This announcement strengthens the relationship between both parties and as Legacy Partner, recognition is given to Walkers' history as one of the club's key supporters.

Leicester City Vice-Chairman, Aiyawatt Raksriaksorn, said: "We are delighted to retain our valued partnership with Walkers, whose support has been invaluable to the club and the local community for nearly 25 years.

"It is imperative that as Leicester City strives to grow and succeed, we acknowledge the relationships that have helped to shape the club. There is no doubt in my mind that our proud history will continue to be a key part of our exciting future."

Since agreeing their first shirt sponsorship deal in 1987, through to becoming Stadium Sponsors in 2002, Walkers has been a brand almost as synonymous with Leicester City as it has been with the city of Leicester, where the company has been based for over 120 years.

As Legacy Partner, Walkers' relationship with the club will continue to represent both parties' strong ties to the Leicester community and their commitment to local football development.

Walkers will also retain a strong, visual presence around the stadium, including branding of the stadium's 550-seat conference and hospitality facility, which will be renamed 'The Walkers Hall'.

Ian Ellington, General Manager for Walkers, said: "Leicester City Football Club has always been important to Walkers.

"From the early days as shirt sponsors to our backing of the new state-of-the-art stadium, we are proud to have supported the club and look forward to working with the new owners to continue our relationship over the coming years."





If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

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