Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Wigan announce club's biggest ever sponsorship deal

Tue 12th Jul 2011 | Football Sponsorship

Wigan Athletic have announced the most lucrative shirt sponsorship in the club's history after agreeing a two year deal with online betting brand 12BET,

The 12BET logo will feature on all Wigan Athletic replica shirts and training apparel, excluding juniors, for the next two seasons, with the option of a third season to follow.

The agreement also includes 12BET becoming Wigan Athletic official Betting and Gaming Partner, and maintaining a high profile brand presence in and around the DW Stadium.

Neil Ryan, Wigan Athletic Head of Marketing, Commercial and Retail, said: "We are really pleased to have agreed this major new commercial partnership.

"To have secured such a substantial fee from a high profile brand like 12BET demonstrates clearly where the club is going and we are looking forward to working with them to achieve our collective objectives over the next two years'.

Wigan Athletic Chief Executive Jonathan Jackson said: "The Barclays Premier League is a global brand and Wigan Athletic are now firmly established throughout the world as a part of it.

"As part of our strategy to grow our name internationally, we wanted to find a brand that was an ideal fit for the club to establish a longer term relationship and to agree a deal that commercially benefits both parties.

Our agreement with 12BET fits those criteria and will give excellent value and exposure, reflecting the success that we have had in recent years.

"12BET is an exciting new partner for Wigan Athletic and we are delighted to be working with them."

Rory Anderson, CEO of 12BET Europe said: "We are delighted to join forces with Wigan Athletic - a sponsorship that will give us great exposure both in the UK and globally, providing the perfect platform to promote our core proposition; in play football betting.

"We have always been impressed with the club's ethos associated with loyalty, commitment and team spirit, values that sit closely with our own. We look forward to working closely with the club and its supporters to make this partnership a huge success".

---------------------------------------------------------------------------------------------------

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE F.C. BUSINESS RSS FEED

 

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Nilox become Inter's Electric Mobility Official Partner

Thu 12th Oct 2017 | Football Sponsorship

FC Internazionale Milano and the Italian outdoor sports technology brand Nilox announce that a partnership has been signed for the 2017-18 season. Nilox are the first Electric Mobility Official...

Birmingham City announce Cure Leukaemia as charity partner

Wed 11th Oct 2017 | Football Sponsorship

Birmingham City Football Club have confirmed Cure Leukaemia as their charity partner for the 2017/18 season. The partnership was announced at Glynn Purnell’s Friday Night Kitchen at the VOX....

Arsenal welcomes KONAMI as official partner

Wed 11th Oct 2017 | Football Sponsorship

We are pleased to announce that Konami Digital Entertainment B.V. (KONAMI) have become an official partner of the club. The agreement builds on the success of last year’s in-game license...

AS Roma team up with Hugo Boss

Thu 5th Oct 2017 | Football Sponsorship

AS Roma has confirmed that German fashion house HUGO BOSS has become the club’s official fashion partner. The two organisations have agreed a two-year partnership, which will see HUGO BOSS...