Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Sunderland appoint sponsorship agency Essentially Group

Mon 18th Jul 2011 | Football Sponsorship

Sunderland AFC have appointed Essentially Group to act as the Barclays Premier League club’s exclusive sponsorship agency.

Essentially will be responsible for developing and implementing Sunderland's sponsorship strategy both within the UK and in international markets.

“Essentially have a proven track record in delivering quality commercial programmes and sponsors in other major sports and we were very impressed with their desire to bring this experience and expertise to Premier League football,” said Sunderland CEO Margaret Byrne.

“We are also delighted they saw the same opportunities that we do at the Stadium of Light and look forward to working in partnership with them,” added Byrne, who was promoted from the role of legal director to chief executive at Sunderland earlier this month.

Essentially sales director Nick Hoyle said: “Sunderland have clearly signalled their intentions with the signing of nine new players. We are very excited to be part of the club's journey and look forward to enjoying the shared success both on and off the pitch.”

Earlier this month Lesley Callaghan left her position as the club’s Marketing Director after 19 years along with the former Chief Executive Steve Walton.

 ---------------------------------------------------------------------------------------------------

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE F.C. BUSINESS RSS FEED

 

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Everton Partner Donates Shirt Sponsorship To Community Foundation

Wed 23rd Aug 2017 | Football Sponsorship

Everton players will be sporting a different logo on the front of their shirts for Thursday’s Europa League play-off round second-leg tie against Hajduk Split in Croatia. Local legislation in...

Stoke City Extend Ties With Local University

Tue 22nd Aug 2017 | Football Sponsorship

Staffordshire University have become Stoke City’s first Education & Lifelong Learning Partner. The Potters have strengthened their existing ties with Staffordshire University with the...

Tottenham Hotspur Calls In Official Mobile Phone Partner

Thu 17th Aug 2017 | Football Sponsorship

Tottenham Hotspur has announced LEAGOO, the China-based smart phone and technology provider, will become the Club’s Official Mobile Phone Partner for five years from the start of the 2017/2018...

JD Become Scottish FA Performance Schools Title Sponsors

Tue 15th Aug 2017 | Football Sponsorship

The Scottish FA has announced JD as the title sponsor of the Performance School programme for the next three years. The partnership was announced as 48 budding footballers were inducted into the...