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Sunderland appoint sponsorship agency Essentially Group

Mon 18th Jul 2011 | Football Sponsorship

Sunderland AFC have appointed Essentially Group to act as the Barclays Premier League club’s exclusive sponsorship agency.

Essentially will be responsible for developing and implementing Sunderland's sponsorship strategy both within the UK and in international markets.

“Essentially have a proven track record in delivering quality commercial programmes and sponsors in other major sports and we were very impressed with their desire to bring this experience and expertise to Premier League football,” said Sunderland CEO Margaret Byrne.

“We are also delighted they saw the same opportunities that we do at the Stadium of Light and look forward to working in partnership with them,” added Byrne, who was promoted from the role of legal director to chief executive at Sunderland earlier this month.

Essentially sales director Nick Hoyle said: “Sunderland have clearly signalled their intentions with the signing of nine new players. We are very excited to be part of the club's journey and look forward to enjoying the shared success both on and off the pitch.”

Earlier this month Lesley Callaghan left her position as the club’s Marketing Director after 19 years along with the former Chief Executive Steve Walton.

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