Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

FC United of Manchester has signed its first main club sponsor.

Mon 25th Jul 2011 | Football Sponsorship

Mobile location services company mxData has agreed an innovative two-year contract to become the first main sponsor of FC United and its community work, in a deal that will help the supporter-owned club progress its community aims.

"I didn’t want to go down the normal sponsorship route of corporate facilities, or put our logo all over a club’s identity. I wanted something more meaningful than that," said CEO David James, who founded Wilmslow-based mxData in 2004.

"I’ve long been keen to find and support a cause that offers a genuine community benefit the entire company can adopt and get behind - offering practical help and benefits as well as financial support.

"After learning about FC United’s ethos and its community work, then meeting some of the people who help run the club, I realised I’d found a great organisation to work with.

"And when they told me I couldn’t have the mxData logo on the team shirt because of the club’s constitution, I decided they were the perfect fit."

The deal will help not-for-profit FC United further its award-winning community work, allowing the club the opportunity to bid for grants and funding that would otherwise be out of its reach said Andy Walsh, general manager.

"We’re not against sponsorship if it’s a sensible arrangement and used for the benefit of the club and its supporters," said Andy. "What we are against is putting commercial interests before those of the club, and we always want to work with organisations who understand this.

"From the start, David has been keen on our ethos and aims, and has talked to us about going above and beyond the financial support - for example by providing work experience opportunities for some of the people who have taken part in our community schemes.

"David and his team genuinely want to be involved in, and support, our community work and the club’s aims, rather than using the club only to raise their brand awareness.

We’re delighted they’re on board."

FC United’s community work is enshrined in its constitution and the club has worked with thousands of children and scores of organisations across Greater Manchester to provide football coaching, holiday schemes, healthy eating work and involvement in the Trailblazer scheme, which aims to reduce anti social behaviour across Manchester.

The club has a strong track record of delivering to communities and is a Co-operatives Excellence Award winner for its work.

 ---------------------------------------------------------------------------------------------------

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE F.C. BUSINESS RSS FEED

 

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Nilox become Inter's Electric Mobility Official Partner

Thu 12th Oct 2017 | Football Sponsorship

FC Internazionale Milano and the Italian outdoor sports technology brand Nilox announce that a partnership has been signed for the 2017-18 season. Nilox are the first Electric Mobility Official...

Birmingham City announce Cure Leukaemia as charity partner

Wed 11th Oct 2017 | Football Sponsorship

Birmingham City Football Club have confirmed Cure Leukaemia as their charity partner for the 2017/18 season. The partnership was announced at Glynn Purnell’s Friday Night Kitchen at the VOX....

Arsenal welcomes KONAMI as official partner

Wed 11th Oct 2017 | Football Sponsorship

We are pleased to announce that Konami Digital Entertainment B.V. (KONAMI) have become an official partner of the club. The agreement builds on the success of last year’s in-game license...

AS Roma team up with Hugo Boss

Thu 5th Oct 2017 | Football Sponsorship

AS Roma has confirmed that German fashion house HUGO BOSS has become the club’s official fashion partner. The two organisations have agreed a two-year partnership, which will see HUGO BOSS...