VSI
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Birmingham City offer shirt sponsorship on match-by-match basis

Mon 25th Jul 2011 | Football Sponsorship

Birmingham City have announced they are to offer the advertising space on the front of their playing shirts on a match-by-match basis.

The unprecedented agreement will allow flexibility throughout the 2011/12 campaign and help the club to maximise commercial revenue while also building strong relationships with a wider range of local, national and international businesses.

Should the circumstances allow then the club will also be in a position to make a public show of support to certain charitable causes.

Commenting on the thinking behind this fresh approach, Blues' Commercial Manager Ian Dutton said: "The commercial team have been working hard since relegation to find a suitable brand to work with the football club and unfortunately we had a number of offers that didn't match the price that we valued our shirt sponsorship to be.

"We didn't want to devalue that by accepting an offer that wasn't suitable so after some careful consideration we opted to bring a new and unique approach to Birmingham City.

"After speaking to Middlesbrough and West Bromwich Albion who have previously offered their shirt sponsorship on a match-by-match basis, we found that it worked very well for them.

"This will give brands the opportunity to test the water into shirt sponsorship rather than taking a leap of faith by taking the full season.

"We will be able to support brands and build positive relationships with local and national companies."

---------------------------------------------------------------------------------------------------

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE F.C. BUSINESS RSS FEED

 

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Vauxhall Announces End Of Home Nations Sponsorship

Wed 29th Mar 2017 | Football Sponsorship

Vauxhall have announced it’s to step away from its role as lead sponsor of England, Scotland, Wales and Northern Ireland national football teams. The car manufacturer, which has been lead...

Jeff Stelling Marches Again For Prostate Cancer UK

Mon 27th Mar 2017 | Football Sponsorship

Intrepid Sky Sports presenter Jeff Stelling will lace up his walking boots once more in another unbelievable walking challenge for Prostate Cancer UK. Teaming up with the leading men’s health...

Manchester City Announce Premier League's First Sleeve Sponsorship Deal

Fri 17th Mar 2017 | Football Sponsorship

Manchester City has become the first Premier League club to announce an Official Sleeve Partner. Korean tire giant, and existing club partner, Nexen Tire has renewed its partnership and becomes the...

AFC Fylde Partnership Gives Youngsters Striking Future

Fri 3rd Mar 2017 | Football Sponsorship

Over 600 young adults from Blackpool, Fylde and Wyre will benefit from a new partnership that aims to equip them with employment skills. AFC Fylde Community Foundation has joined forces with its new...