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Swedish Cider brand extends Huddersfield Town partnership

Thu 28th Jul 2011 | Football Sponsorship

Huddersfield Town have announced that Swedish Premium cider Rekorderlig has extended its deal with the Club as an official partner.

As part of the partnership Rekorderlig will become the Official Cider of Huddersfield Town for the 2011/12 npower League 1 season.

Rekorderlig has an ever-increasing presence at Huddersfield Town, having cultivated a partnership with the Club in 2010.

During their first year of association with the Club, Rekorderlig’s well-known logo became a recognisable feature around the Stadium, with a big screen advert and perimeter boards around the pitch, they were also a sponsor of the Pedal 4 Pounds 2 bike ride last season with both of their Managing Directors taking part in the ride.

As the ‘Official Cider’ of Huddersfield Town, Rekorderlig Cider will be available for Town fans to purchase at the Club’s Training Complex Canalside as well as in some parts of the Stadium on a matchday.

Town’s Commercial Director Sean Jarvis and Advertising Manager Mark Jacobs are pictured with Kieron Barton and Gareth Whittle of Rekorderlig.

Huddersfield Town Commercial Director Sean Jarvis commented: “We are delighted that Sweden’s finest producers of cider Rekorderlig have extended their stay in our ‘family’ of partners for another year!

“Rekorderlig is a globally recognised, award-winning cider which is now available for Town fans to enjoy at Canalside at a very reasonable price. We identified Rekorderlig as one of our high profile partners during the first year of the partnership and were keen to extend that deal and build on it during the 2011/12 season.”

He added: “We would like to encourage Town fans to head down to Canalside ahead of home games and enjoy a refreshing Rekorderlig – responsibly of course!”

Kieron Barton Managing Director of Rekorderlig: “We were delighted with the way the partnership went last season; our brand achieved fantastic presence both regionally and nationally courtesy of the Club. We hope to build upon last year’s foundations and use the great portfolio of partners the Club has to network and create new business and consumer relationships.”

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