Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

AB InBev appoints Octagon for FA Cup

Thu 28th Jul 2011 | Football Sponsorship

Global brewer AB InBev has appointed sports and entertainment specialist Octagon to manage the company’s recent agreement with The FA for Budweiser to become to lead sponsor of The FA Cup.

AB InBev’s global director, Sports & Entertainment, Eelco van der Noll said: ‘We have had a great relationship with Octagon over the years, working together to bring passionate fans closer to the beautiful game’.

‘We’re looking forward to working with them to bring Budweiser’s sponsorship of The FA Cup to football fans in the UK and around the world’.

Octagon’s MD Global Football, Phil Carling added: ‘We are delighted to be working with AB InBev on The FA Cup with Budweiser. We will be working with The FA and AB InBev to further build on the competition’s unique values and look forward to bringing the excitement of the tournament to football fans in the UK and around the world’.

‘The FA Cup with Budweiser can engage fans at all levels of the game, providing a truly democratic competition and because of its knock out format creates the opportunity for fans to experience unique excitement and passion’.

Octagon has worked with AB InBev since July 2009 after being selected to oversee the brewer’s FIFA World Cup sponsorship.

---------------------------------------------------------------------------------------------------

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE F.C. BUSINESS RSS FEED

 

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

 

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

JD Become Scottish FA Performance Schools Title Sponsors

Tue 15th Aug 2017 | Football Sponsorship

The Scottish FA has announced JD as the title sponsor of the Performance School programme for the next three years. The partnership was announced as 48 budding footballers were inducted into the...

Western Union Becomes Money Transfer Partner and Shirt Sleeve Sponsor of Liverpool Football Club

Wed 9th Aug 2017 | Football Sponsorship

The Western Union Company and Liverpool FC today announced a multi-year partnership that will see Western Union, a leader in global payment and money transfer services, become an Official Principal...

Swansea City COO believes new partnership with Letou will help Asian expansion

Wed 9th Aug 2017 | Football Sponsorship

Swansea City’s plans to expand their footprint into Asian territories will benefit significantly from their partnership with shirt sponsor Letou, according to Chief Operating Officer, Chris...

Everton Partners With Carling

Fri 28th Jul 2017 | Football Sponsorship

Everton Football Club has signed a partnership agreement with leading UK brewer Molson Coors to provide Carling, the UK’s number one beer, at Goodison Park from the start of the 2017/18 season....