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Birmingham City sign shirt sponsorship deal with foreign exchange company

Thu 4th Aug 2011 | Football Sponsorship

Birmingham City Football club have announced a shirt sponsorship deal with independent foreign exchange and money transfer specialists RationalFX.

RationalFX originally began talking to the club about match by match sponsorship opportunities but it was quickly realised that it was to the benefit of both companies to sign an initial one-year deal that has the scope for possible further extension.

As part of the deal RationalFX have committed to set aside a significant amount of their shirt sponsorship rights to support local charities, with club and supporter involvement a key element. More details will follow on this in due course.

Birmingham’s Commercial Manager Ian Dutton said: "From the very first conversation we had with RationalFX it was clear that the company mirrored Birmingham City's professionalism and ambition.

"We are very much looking forward to working closely with such a dynamic, rapidly expanding company."

RationalFX Chairman and CEO Rajesh Agrawal gives his views on the sponsorship at the end of this release.

London-based RationalFX are authorised by the FSA and are leaders in their field in offering a whole range of services including domestic and international money transfers, overseas property payments, travel currency with home delivery and advice on making cheaper international payments.

RationalFX Chairman and CEO Rajesh Agrawal said of the deal: “RationalFX has just passed one billion pounds of Foreign Exchange, and we have also just launched a new online money transfer service - Xendpay. So we feel that this is a perfect time to associate ourselves with a big club with silverware in the trophy cabinet and European football to look forward to.

I'm looking upon the coming season with great excitement. I and everyone at RationalFX intend to live every minute of it with the Blues fans - and we're backing Chris Hughton and the team to get the club back to the Premier League where it so obviously belongs.”

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