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NFLíS International VP drives sponsorship discussion

Wed 10th Aug 2011 | Football Industry Events

Chris Parsons, Vice President of International for the NFL, is the latest of many big name speakers to be announced for the third Leaders in Sponsorship, taking place on the 5th October 2011 at Chelsea FC, London.

Parsons will be crossing the Atlantic to join the panel session ‘Up for sale. What sponsors want and how to deliver it’ focussing on successful strategies for both sponsors and rights holders to maximise returns on their partnerships. The debate will provide key insights into how to stay ahead in the world of sponsorship for all parties involved.

Since 2008, Parsons has helped drive the NFL to become much more accessible and appealing to an international audience, with the aim of a second regular season game in the UK, as well as similar ventures in Canada, Mexico and China. Prior to joining the NFL, Parsons has a wealth of sponsorship experience having worked at Diageo for 10 years, handling top tier accounts such as Guinness, Red Stripe, J&B and Johnnie Walker Scotch.

Parsons joins other world class speakers already announced  including Billy Wright, Global Sponsorship Director, Nokia; Paddy Power, Communications Director, Paddy Power; Chris Katsuleres, Olympic Marketing Chief, GE; and Keld Strudahl, Marketing Director; Carlsberg.

Over the coming weeks more global brands and sponsorship experts will be announced to complete the world class programme for Leaders in Sponsorship.  To learn more about who is speaking or to register your interest please contact one of the team on +44 (0) 207 042 8666 or email sponsorship@leadersinevents.com.

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