Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Manchester City Announce Mansion as New Partner

Wed 17th Aug 2011 | Football Sponsorship

 Manchester City Football Club have announced that it has teamed up with the global online gambling and entertainment business, Mansion Group, as its new International Betting Partner.

The deal will see Mansion Group and City collaborate across a wide range of commercial activities, including the extension and expansion of the Manchester City brand into key territories across Asia and other special commercial projects of mutual interest and benefit to both parties.

Guy Gussarsky, CEO of Mansion Group, said:

"Our love of the English Premier League means that we are very excited to be partnering with Manchester City as their International Betting Partner for the next two seasons.

"With football a global game, we are looking forward to working together with the Club and helping both City and EPL fans worldwide to better enjoy their experience, using a number of new and exciting initiatives, and in keeping with the market-leading values that are at the heart of both of our organisations.”

Ian Cafferky, Chief Brand & Commercial Officer for Manchester City, added:

"Mansion Group is one of the fastest growing and innovative companies within the gaming industry.  Having them on board as our new partner is an exciting prospect and marks a new commercial chapter for the Club. 

He added: "Manchester City has huge ambitions and an ever growing international fan base, which makes Asia a key market for the Club.  Renowned for its love of football, Asia has enormous potential for the future and we are delighted to increase our brand presence in the region.”

The deal was sourced and negotiated by sports marketing agency, SportQuake, who will also manage the sponsorship on behalf of Mansion.

SportQuake www.sportquake.com is an integrated sport marketing agency that really understands sport and its role in culture and commerce. Other clients include Sky Sports and Wonga.com.

 ---------------------------------------------------------------------------------------------------

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE F.C. BUSINESS RSS FEED

 

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

FA ends 4m-a-year Ladbrokes partnership

Fri 23rd Jun 2017 | Football Sponsorship

The Football Association has announced that it has ended its commercial partnership with Ladbrokes. At May's board meeting, it was agreed that The FA would end all sponsorships with betting companies...

Hull City Announce Ground-Breaking WWF Partnership

Thu 22nd Jun 2017 | Football Sponsorship

Hull City Tigers have announce a ground-breaking partnership with WWF, one of the world’s leading conservation charities. This first of its kind, 3-year partnership, will see the club...

AFC Bournemouth Name M88 As Official Shirt Sponsor

Wed 21st Jun 2017 | Football Sponsorship

AFC Bournemouth has announced a 2-year partnership with M88 as their official shirt sponsor. The M88 logo will be featured on the front of the Cherries’ shirt throughout the partnership, and the...

Manchester City Signs Betting Partnersip With Kai-Fa Yule K8.com

Wed 21st Jun 2017 | Football Sponsorship

Online gaming company Kai-Fa Yule K8.com has been announced as Manchester City’s Official Betting Partner in Asia. K8.com joins the club in a multi-year partnership that will commence at the...