Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Manchester City Announce Mansion as New Partner

Wed 17th Aug 2011 | Football Sponsorship

 Manchester City Football Club have announced that it has teamed up with the global online gambling and entertainment business, Mansion Group, as its new International Betting Partner.

The deal will see Mansion Group and City collaborate across a wide range of commercial activities, including the extension and expansion of the Manchester City brand into key territories across Asia and other special commercial projects of mutual interest and benefit to both parties.

Guy Gussarsky, CEO of Mansion Group, said:

"Our love of the English Premier League means that we are very excited to be partnering with Manchester City as their International Betting Partner for the next two seasons.

"With football a global game, we are looking forward to working together with the Club and helping both City and EPL fans worldwide to better enjoy their experience, using a number of new and exciting initiatives, and in keeping with the market-leading values that are at the heart of both of our organisations.”

Ian Cafferky, Chief Brand & Commercial Officer for Manchester City, added:

"Mansion Group is one of the fastest growing and innovative companies within the gaming industry.  Having them on board as our new partner is an exciting prospect and marks a new commercial chapter for the Club. 

He added: "Manchester City has huge ambitions and an ever growing international fan base, which makes Asia a key market for the Club.  Renowned for its love of football, Asia has enormous potential for the future and we are delighted to increase our brand presence in the region.”

The deal was sourced and negotiated by sports marketing agency, SportQuake, who will also manage the sponsorship on behalf of Mansion.

SportQuake www.sportquake.com is an integrated sport marketing agency that really understands sport and its role in culture and commerce. Other clients include Sky Sports and Wonga.com.

 ---------------------------------------------------------------------------------------------------

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE F.C. BUSINESS RSS FEED

 

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Manchester City Women Sign Hays Recruitment Partnership

Fri 21st Apr 2017 | Football Sponsorship

Hays is expanding its already strong relationship with City Football Group by becoming the Official Recruitment Partner of double title winning side Manchester City Women’s FC. Manchester City...

Liverpool Ladies FC Announce First Shirt Sponsorship Deal

Wed 19th Apr 2017 | Football Sponsorship

Liverpool Ladies Football Club has announced a new shirt sponsorship deal with women’s beauty and cosmetics company, Avon Products Inc, ahead of the WSL Spring Series. The three-year deal is the...

Southampton FC Partners With TLCBET

Tue 18th Apr 2017 | Football Sponsorship

Southampton Football Club has announced TLCBET as its Official Asia Betting Partner and Official Global Casino Partner for the remainder of the 2016/17 Premier League season, as well as the following...

Hisense Becomes Official 2018 FIFA World Cup Sponsor

Thu 6th Apr 2017 | Football Sponsorship

Hisense has become an official sponsor of the 2018 FIFA World Cup, becoming the first-ever Chinese consumer electronics brand to sponsor the tournament. As an Official FIFA World Cup Sponsor, Hisense...