Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

William Hill ends Scottish Cup's wait for title sponsor

Fri 26th Aug 2011 | Football Sponsorship

The Scottish Football Association (SFA) has signed up bookmaker William Hill to be the new title sponsor of the Scottish Cup.

The new three-year agreement will see the competition renamed the William Hill Scottish Cup. The tournament’s last commercial title sponsor was Tennent’s Lager, which ended an eight-year partnership in 2007. William Hill is already well established in Scotland as an official sponsor of the Scottish Premier League and the country’s richest horse race, the William Hill Ayr Gold Cup.

“It seems fitting for the most established and biggest bookmaker in Scotland to be attached to the oldest association trophy in world football and we at William Hill consider it an honour to be able to put our name to the Scottish Cup,” said William Hill chairman Gareth Davis. The “seven figure” deal is reported to be worth £1 million per year to the SFA.

William Hill’s brand and marketing director, Kristof Fahy, will participate in the draw for the first round of the William Hill Scottish Cup on September 24. “We are proud to have a leading brand like William Hill as sponsor of the Scottish Cup,” said SFA chief executive Stewart Regan. “We can now look forward to another exciting season ahead.”

---------------------------------------------------------------------------------------------------

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE F.C. BUSINESS RSS FEED

 

If you have any football business related news stories you’d like to share then please contact us –agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Manchester City Women Sign Hays Recruitment Partnership

Fri 21st Apr 2017 | Football Sponsorship

Hays is expanding its already strong relationship with City Football Group by becoming the Official Recruitment Partner of double title winning side Manchester City Women’s FC. Manchester City...

Liverpool Ladies FC Announce First Shirt Sponsorship Deal

Wed 19th Apr 2017 | Football Sponsorship

Liverpool Ladies Football Club has announced a new shirt sponsorship deal with women’s beauty and cosmetics company, Avon Products Inc, ahead of the WSL Spring Series. The three-year deal is the...

Southampton FC Partners With TLCBET

Tue 18th Apr 2017 | Football Sponsorship

Southampton Football Club has announced TLCBET as its Official Asia Betting Partner and Official Global Casino Partner for the remainder of the 2016/17 Premier League season, as well as the following...

Hisense Becomes Official 2018 FIFA World Cup Sponsor

Thu 6th Apr 2017 | Football Sponsorship

Hisense has become an official sponsor of the 2018 FIFA World Cup, becoming the first-ever Chinese consumer electronics brand to sponsor the tournament. As an Official FIFA World Cup Sponsor, Hisense...