Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Newcastle United Sign Lingerie Deal

Mon 5th Sep 2011 | Marketing & PR

Newcastle United has become the latest football club to sign a deal with a leading underwear retailer.

The club has signed a deal with football-related underwear specialists Premier Lingerie to stock the official club shops with special black and white underwear emblazoned with the club’s logo.

The range includes bras, briefs, French knickers, stockings, suspender belts and camisoles in a variety of sizes.

Stuart Middlemiss, Newcastle United’s head of retail, said: “This is something which a lot of other clubs have been exploring and we are keen to see how Newcastle fans take to the club-branded lingerie.”

The deal sees United become the second Barclays Premier League club to stock lingerie in their club shops after linking up with Midlands-based Premier Lingerie. Wolverhampton Wanderers were the first to sign up last Christmas, and now the company is in discussions with numerous other clubs.

Paul Robinson, director of Premier Lingerie, said: “We’re delighted to be working with Newcastle United – it’s such a big club and has a massive fan base, not only in the north east but across the country and further afield.

“We’ve had a great reaction at Wolves so I’m confident that they’ll also be a hit with Newcastle fans.”

Paul added: “Women now make up about 20 per cent of football supporters but only three to five per cent of club merchandise is aimed at them. A lot of clubs simply stock pink t-shirts with the club’s logo on them – that’s not good enough. Not enough clubs are doing anything sassy for their female fans, so that’s where we’re helping.”

Over the past two years and using high-quality materials, Premier Lingerie has developed an exclusive range of lingerie for female supporters. The range includes a variety of styles produced in club colours, tastefully adorned with official insignia.

The full range is now being stocked in Newcastle United’s club shops and is also available online at www.nufc.co.uk

To find out more about Premier Lingerie, call 0121 5300 124 or visit www.premier-lingerie.co.uk

---------------------------------------------------------------------------------------------------

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE F.C. BUSINESS RSS FEED

 

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Manchester City Women’s Champions League Scarf Trail

Thu 20th Apr 2017 | Marketing & PR

More than 300 Manchester City Women scarves have been draped, hung and hidden throughout the city centre of Manchester, as their highly anticipated UEFA Women’s Champions League clash against...

In Focus: 4 *New* Metrics EVERY Football Club Should Track

Wed 5th Apr 2017 | Marketing & PR

The CEO of DiscountIF , Lewis Holland, continues to analyse and share his findings on football club’s online merchandise stores within the UK. The original post can be seen here . There has been...

Nissan Replace Gareth Bale With Female Footballer

Wed 22nd Feb 2017 | Marketing & PR

Gareth Bale’s injury sees him substituted with Ana Rueda Hernandez in the latest ad for UEFA Champions League sponsor Nissan. Nissan - the official Global Automotive Sponsor of the UEFA...

Manchester United Appoint New CEO Of Media

Mon 20th Feb 2017 | Marketing & PR

Manchester United has appointed Phil Lynch as Chief Executive Officer of Media. The new role will see hi, responsible for overseeing the club’s digital media strategy, as well as the management...