Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Football League Launch Family Football Festival

Thu 29th Sep 2011 | Marketing & PR

The Football League have launched a 47 match Family Football Festival to encourage families to attend a fun-filled npower Football League game this autumn.

Each club will announce specific activities at their designated fixture with family themed entertainment before, during and after each game.

Running until December, the Family Football Festival campaign is being launched by The Football League to attract new families to games.  Football is a family-friendly experience providing quality together-time in a safe environment.

As part of its outreach the Football League will be using the following methods to attract new families to games:

  • A facebook hub for the campaign with advertising running across facebook
  • National radio advertising on absolute radio
  • A partnership with Netmums that will see mummy bloggers reviewing Family Football Festival games 

Siobhan Freegard, Founder of Netmums and Family Football Festival ambassador, comments: “Netmums are delighted to be involved with The Family Football Festival - it's an exciting opportunity for families across the country to enjoy a fun day out together at their local League club. It’s a great chance for mums to get the family together and enjoy the atmosphere of a League match first hand this autumn.”

David Malkinson, Head of Marketing at The Football League, feels that football provides great family entertainment, “The Football League and its member clubs have worked hard in recent seasons to ensure that the family experience at npower Football League matches is safe, enjoyable and good value for money.

“Our Family Excellence Award has helped clubs deliver an outstanding experience for families and we believe that League Football is a great leisure option for families, providing quality together time.  The Family Football Festival campaign is the next step in our strategic plan and aims to re-engage former fans and their families as well as attract new families to matches.”

http://www.buttonshut.com http://www.buttonshut.com http://www.buttonshut.com




If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Chelsea Tune In To Sony Music Partnership

Fri 20th Oct 2017 | Marketing & PR

Chelsea Football Club has announced a new and exclusive partnership with Sony Music. The agreement brings together the passionate worlds of sport and music which will see input from Chelsea players to...

Fuel for Winning? The secret ingredient to catering for sports teams

Thu 12th Oct 2017 | Marketing & PR

When asked about diet and nutrition services ready for the 17/18 football season, the answer is easy. ‘There has never been a more exciting time, or a time when the diet and nutrition world,...

Yaya Toure announces support for Football People action weeks

Thu 12th Oct 2017 | Marketing & PR

Yaya Toure has announced his support for the Fare Network's Football People action weeks after claiming "nothing has been really taken care of" when it comes to ending racism and discrimination in...

Tottenham Hotspur puts fans in the spotlight for new retail campaign

Fri 6th Oct 2017 | Marketing & PR

Tottenham Hotspur has put fans at the forefront of its digital campaign ‘We The 12th’ to launch the Autumn/Winter 2017 collection of Tottenham Hotspur merchandise. The unique campaign aims...