Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Football League Launch Family Football Festival

Thu 29th Sep 2011 | Marketing & PR

The Football League have launched a 47 match Family Football Festival to encourage families to attend a fun-filled npower Football League game this autumn.

Each club will announce specific activities at their designated fixture with family themed entertainment before, during and after each game.

Running until December, the Family Football Festival campaign is being launched by The Football League to attract new families to games.  Football is a family-friendly experience providing quality together-time in a safe environment.

As part of its outreach the Football League will be using the following methods to attract new families to games:

  • A facebook hub for the campaign with advertising running across facebook
  • National radio advertising on absolute radio
  • A partnership with Netmums that will see mummy bloggers reviewing Family Football Festival games 

Siobhan Freegard, Founder of Netmums and Family Football Festival ambassador, comments: “Netmums are delighted to be involved with The Family Football Festival - it's an exciting opportunity for families across the country to enjoy a fun day out together at their local League club. It’s a great chance for mums to get the family together and enjoy the atmosphere of a League match first hand this autumn.”

David Malkinson, Head of Marketing at The Football League, feels that football provides great family entertainment, “The Football League and its member clubs have worked hard in recent seasons to ensure that the family experience at npower Football League matches is safe, enjoyable and good value for money.

“Our Family Excellence Award has helped clubs deliver an outstanding experience for families and we believe that League Football is a great leisure option for families, providing quality together time.  The Family Football Festival campaign is the next step in our strategic plan and aims to re-engage former fans and their families as well as attract new families to matches.”

http://www.buttonshut.com http://www.buttonshut.com http://www.buttonshut.com

---------------------------------------------------------------------------------------------------

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE F.C. BUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Comment: Can Changing A Banner Increase Revenues?

Fri 28th Apr 2017 | Marketing & PR

“By ‘just’ changing a banner, I increased revenues by over £2m” Lewis Holland, CEO of DiscountIF , offers insight into how he managed to increase revenue by £2m...

AFC Bournemouth Sign Record Kit Deal With Umbro

Thu 27th Apr 2017 | Marketing & PR

AFC Bournemouth has signed a club record deal with Umbro who will become their new technical kit supplier. Umbro will supply the Cherries’ bespoke kit, replica and training wear for an initial...

Liverpool Reveal 125th Anniversary Home Kit

Thu 27th Apr 2017 | Marketing & PR

Liverpool FC has today revealed its new home kit for the 2017/18 season to fans which celebrates the club’s 125 th anniversary. The kit was revealed in a film about four fans that embody what it...

Manchester City Women’s Champions League Scarf Trail

Thu 20th Apr 2017 | Marketing & PR

More than 300 Manchester City Women scarves have been draped, hung and hidden throughout the city centre of Manchester, as their highly anticipated UEFA Women’s Champions League clash against...