Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Man City and YouTube Join Forces

Mon 10th Oct 2011 | IT & Technology

Manchester City Football Club have become the first Premier League Club to sign a content deal with the video sharing giant, YouTube.

The commercial deal will enable the club to control their rights-owned or club-created videos on YouTube, which receives over 3 billion views per day worldwide. In addition, City will also be able to manage the advertising around its content, which is uploaded on to the site every day.

Since the channel’s launch, the Club has invested heavily in populating www.youtube.com/mcfcofficial with content in order to grow it into an international communications platform for fans and followers, both at home and abroad.

The first video uploaded of Samir Nasri signing for the Club received over 500,000 views in just three days.

Around 100 videos per month are created by CityTV, the Club’s in-house production team, for the official club website www.mcfc.co.uk, which will also be uploaded on to the new YouTube channel. (Rights restrictions mean that footage of matches will not be available via YouTube.)

The deal is part of the Club’s strategy to give fans as much access as possible, repaying loyalty by making exclusive, behind-the-scenes content available for free.

Richard Ayers, Head of Digital, for Manchester City, said:

“Manchester City is having a phenomenal year of growth and development online. Our goal is to deliver a market leading experience for fans in terms of online video.  That means delivering the great content we make to where the audience is – ie on YouTube. This deal is the first move in laying the foundations of our syndication strategy and is part of a series of deals to expand our online capabilities.

“The ability to extend our reach and to increase accessibility to audiences is great, but we’re also looking forward to exploring the differentiating factors of YouTube, like using annotations, making bespoke interactive video and, more than anything else, becoming part of the thriving YouTube community.”

Jeff Nathenson, Head of Sports Partnerships for YouTube, said:

"We are excited that Manchester City has become the first English Premier League club to become a commercial partner with YouTube.  They are proving to be an exciting club both on the pitch and in the digital media space.  We believe this kind of deal will have a global impact, allowing them to reach new fans in new territories with compelling original content."

The YouTube deal is part of the Club’s long term strategy to develop ongoing commercial partnerships with leading online and social media companies.

http://www.buttonshut.com http://www.buttonshut.com http://www.buttonshut.com

---------------------------------------------------------------------------------------------------

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE F.C. BUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

 

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Comment: Football Ripe For FANG-bite

Fri 18th Aug 2017 | IT & Technology

The digital landscape and consumer demands are changing fast and keeping apace is a major challenge as Ben Miller explains. Netflix CEO, Reed Hastings recently announced that the service had reached...

Brentford Invest in LED Perimeter Advertising System

Thu 27th Jul 2017 | IT & Technology

Brentford Football Club will transform their historic Griffin Park home with the introduction of a new perimeter LED technology. The system, which will be installed during the international break in...

Manchester City launches SkillCity interactive app

Thu 27th Jul 2017 | IT & Technology

Manchester City has launched SkillCity, presented by Nexen, a new interactive app that will help develop the talents of young players across the US. The City squad is currently in the United States...

Hat trick for Reading Room with the launch of three new football club sites

Tue 25th Jul 2017 | IT & Technology

Stoke City, Middlesbrough and Swansea City football fans can now keep up-to-date with the latest team news following the launch of new websites for all three clubs. Unveiled this month over three...