Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Coventry City appoints new Head of Sales

Mon 10th Oct 2011 | Football Club Management

A lifelong Coventry City fan has come home to help the club reach out to the local business community, using his own experiences, as well as his professional skills.

Chris McCormick, originally from Nuneaton, has returned to the area to join the Sky Blues as their new Head of Sales after spending the past five years based in Manchester and London, working in the music industry.

Chris, 31, will head up the club’s commercial team with the primary objective of strengthening links with the local business community and re-engaging with fans similar to himself.

After graduating from university, Chris went on to work for the Manchester International Festival before setting up his own business four years ago, where he specialised in brokering sponsorship for music festivals.

Now he is looking to use those skills and experiences to help his beloved Sky Blues.

He said: “I wasn’t actually looking for a new job but once I was made aware of the opportunity, and met with chief executive, Paul Clouting and he explained his vision for the club it was really hard to turn down the chance to come home and work for the club I have supported all my life.

“It is different to working in the music industry, the requirements and the skill-set are much the same but just applied to a different world.

“My role will involve maximising what we can do for the local business community and understanding how we can give back to the area.

“It is important that the club continues to engage with members of the business community to try and bring everybody together through their football club.”

Coventry City have been Chris’s club as long as he can remember and he believes his personal experiences will help him to deliver in this new role.

“My dad took me to my first match in 1988 and we beat Sheffield Wednesday 5-0 at Highfield Road.

“However, I have not been able to get to as many matches as I would like over the past few years because of work.

“In a way this will help me as we look to engage with people who have almost become part-time fans, much like myself.

“As everyone knows, times are hard so as well as reaching out to fans and businesses we must also reward those who have remained loyal.

“It is fantastic to be back home with my friends and family and I am really looking forward to tackling this new challenge.”

http://www.buttonshut.com http://www.buttonshut.com http://www.buttonshut.com


---------------------------------------------------------------------------------------------------

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE F.C. BUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Comment: How To Create A Winning Dressing Room

Tue 16th May 2017 | Football Club Management

In football, the dressing room takes on a surprising amount of significance. In simple terms, it is the place where the players get changed before and after games, but it’s also the strategy...

Southampton CEO Steps Down From Club

Mon 8th May 2017 | Football Club Management

Gareth Rogers has announced his intention to stand down as CEO of Southampton Football Club. The decision was confirmed by the club as he seeks ‘to pursue new opportunities’. Rogers joined...

Leeds United Appoint Former Real Madrid Executive Ivan Bravo

Tue 25th Apr 2017 | Football Club Management

Leeds United has appointed Ivan Bravo to the Club’s Board of Directors with immediate effect. The former Director of Strategy at Real Madrid, leading on both the sport and business fronts at the...

Is United's Off-Field Success Contributing To Their Struggles?

Mon 24th Apr 2017 | Football Club Management

If you look at Manchester United's recent history, there is a clear distinction between the club's on and off-field performance . More specifically, while the club has struggled to achieve success on...