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Stanley Black & Decker becomes a new sponsor of Fulham FC

Mon 31st Oct 2011 | Football Sponsorship

Stanley Black & Decker, the world’s largest tools and security company, continues its successful global outdoor marketing campaign to increase brand awareness for its key brands with an expansion of its European Football campaign.

The programme, which has exclusively contained LED elements for the past two seasons, will now include a sponsorship of English Premier League club Fulham FC for the next two seasons.

The new multi-faceted relationship as the Official and Exclusive Tools and Security Partner of Fulham FC contains a variety of key partnership elements, including highly visible LED perimeter advertising that will be the anchor of the program and will feature branding for the Stanley, DEWALT and Black & Decker brands throughout the Club’s home matches.

The programme also contains a variety of other top-level marketing and promotional elements that will allow Stanley Black & Decker to promote the association with Fulham FC across a wide range of global channels.

“As a 168 year old company, we’re excited at this opportunity to partner with a club such as Fulham, the oldest continuously active professional club in London, that also has a long history and tradition similar to our own.

“Fulham’s long footballing tradition, its passionate fan base, the fan friendly atmosphere of Craven Cottage, and global LED exposure that is among the best in the EPL, is all in perfect keeping with our strategic goals.

“In essence to support and increase global brand recognition and sales activities for our portfolio of world class brands,” explained Scott Bannell, VP of Global Corporate Brand Management for Stanley Black & Decker.

“This partnership with Fulham FC will play an important role in continuing to effectively promote the Stanley Black & Decker portfolio of brands, and we are excited to now be a part of the Fulham FC family.”

Alistair Mackintosh, CEO Fulham Football Club added, “Fulham Football Club is delighted to announce a new partnership with Stanley Black & Decker, a brand with a long and impressive history. We look forward to developing this partnership over the next two seasons through joint activation programmes and a considerable match day presence.”

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