Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Stanley Black & Decker becomes a new sponsor of Fulham FC

Mon 31st Oct 2011 | Football Sponsorship

Stanley Black & Decker, the world’s largest tools and security company, continues its successful global outdoor marketing campaign to increase brand awareness for its key brands with an expansion of its European Football campaign.

The programme, which has exclusively contained LED elements for the past two seasons, will now include a sponsorship of English Premier League club Fulham FC for the next two seasons.

The new multi-faceted relationship as the Official and Exclusive Tools and Security Partner of Fulham FC contains a variety of key partnership elements, including highly visible LED perimeter advertising that will be the anchor of the program and will feature branding for the Stanley, DEWALT and Black & Decker brands throughout the Club’s home matches.

The programme also contains a variety of other top-level marketing and promotional elements that will allow Stanley Black & Decker to promote the association with Fulham FC across a wide range of global channels.

“As a 168 year old company, we’re excited at this opportunity to partner with a club such as Fulham, the oldest continuously active professional club in London, that also has a long history and tradition similar to our own.

“Fulham’s long footballing tradition, its passionate fan base, the fan friendly atmosphere of Craven Cottage, and global LED exposure that is among the best in the EPL, is all in perfect keeping with our strategic goals.

“In essence to support and increase global brand recognition and sales activities for our portfolio of world class brands,” explained Scott Bannell, VP of Global Corporate Brand Management for Stanley Black & Decker.

“This partnership with Fulham FC will play an important role in continuing to effectively promote the Stanley Black & Decker portfolio of brands, and we are excited to now be a part of the Fulham FC family.”

Alistair Mackintosh, CEO Fulham Football Club added, “Fulham Football Club is delighted to announce a new partnership with Stanley Black & Decker, a brand with a long and impressive history. We look forward to developing this partnership over the next two seasons through joint activation programmes and a considerable match day presence.”

http://www.buttonshut.com http://www.buttonshut.com http://www.buttonshut.com

 
---------------------------------------------------------------------------------------------------

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE F.C. BUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Everton Partner Donates Shirt Sponsorship To Community Foundation

Wed 23rd Aug 2017 | Football Sponsorship

Everton players will be sporting a different logo on the front of their shirts for Thursday’s Europa League play-off round second-leg tie against Hajduk Split in Croatia. Local legislation in...

Stoke City Extend Ties With Local University

Tue 22nd Aug 2017 | Football Sponsorship

Staffordshire University have become Stoke City’s first Education & Lifelong Learning Partner. The Potters have strengthened their existing ties with Staffordshire University with the...

Tottenham Hotspur Calls In Official Mobile Phone Partner

Thu 17th Aug 2017 | Football Sponsorship

Tottenham Hotspur has announced LEAGOO, the China-based smart phone and technology provider, will become the Club’s Official Mobile Phone Partner for five years from the start of the 2017/2018...

JD Become Scottish FA Performance Schools Title Sponsors

Tue 15th Aug 2017 | Football Sponsorship

The Scottish FA has announced JD as the title sponsor of the Performance School programme for the next three years. The partnership was announced as 48 budding footballers were inducted into the...