Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Liverpool and Stanley Black & Decker join forces

Mon 31st Oct 2011 | Football Sponsorship

Liverpool Football Club has announced a new addition to its growing family of commercial partners. Stanley Black and Decker Inc will become the club's official partner in the tools and security categories on a worldwide basis.

Having already signed a deal with Fulham FC last week,  Stanley Black and Decker Inc has been raising its profile globally through the Barclays Premier League during the past two seasons, and now it has partnered with one of the world's most iconic brands in football.

LFC Managing Director Ian Ayre said: "The Stanley and Black & Decker brands enjoy great heritage and tradition, much like Liverpool FC, and we look forward to working with Stanley Black and Decker on a global basis.

"Stanley is an excellent organisation and fits very well into our family of sponsors and we are proud to join them and help take their engagement with football fans to the next level. The deal comes at an exciting time for Liverpool FC as we continue to announce a number of new partners, which will strengthen our commercial business."

Scott Bannell, VP of Global Corporate Brand Management for Stanley Black & Decker, added: "We are a 168-year-old company, and we are excited to be partnering with a club such as Liverpool that was founded in 1892, and is the most successful and iconic football club in the EPL, and one of the most popular and well-known football clubs in the world. Its rich history and tradition of excellence makes Liverpool a perfect fit with our own brands.

"Liverpool's heritage as a football powerhouse, its passionate and global fan base with more than 200 fan clubs in more than 40 countries, and dedication to success, is all in perfect keeping with our strategic goals to support and increase global brand recognition and sales activities for our portfolio of world class brands.

"This partnership with Liverpool FC will play an important role in continuing to effectively promote the Stanley Black & Decker portfolio of brands, and we are excited to now be a part of the Liverpool FC family."

http://www.buttonshut.com http://www.buttonshut.com http://www.buttonshut.com

---------------------------------------------------------------------------------------------------

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE F.C. BUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

AIA Extend Tottenham Hotspur Partnership Until 2022

Fri 26th May 2017 | Football Sponsorship

AIA has extended its partnership with Tottenham Hotspur until the end of the 2021/2022 season. AIA and Tottenham Hotspur have enjoyed a successful strategic partnership since the start of the...

HomeServe Signs Five Year Walsall Partnership

Thu 25th May 2017 | Football Sponsorship

Walsall-based company HomeServe Membership has put pen to paper on a new deal to continue as the principal partner of Walsall Football Club for the next five years. The deal will see the club’s...

Carabao Celebrates Chelsea’s Premier League Title Win

Mon 22nd May 2017 | Football Sponsorship

Carabao Energy Drink celebrated the Premier League title win of their partners Chelsea Football Club with the launch of a new campaign. Entitled ‘Wins. Not wings.’ - the irreverent new...

Leicester City & DHL Deliver Global Exposure For British SME

Mon 22nd May 2017 | Football Sponsorship

On Thursday evening, small British business, Tea Palace, received global exposure at a Premier League game, thanks to DHL, the Official Logistics Partner of Leicester City Football Club. Selected from...