Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Manchester United to unveil global social strategy

Tue 1st Nov 2011 | IT & Technology

Manchester United has appointed SapientNitro as its global digital agency, to handle its digital strategy, digital marketing communications and online experience according to Brand Republic.

The agency will help United, who have arrived relatively late on the social media scene, to design and build a digital platform that will provide a network for Manchester United fans worldwide, rolling out in stages over the next two years.

The club has identified a target of more than 500m fans, after research agency TNS estimated a potential global audience of 660m with an allegiance to the club. The Manchester United Facebook page has attracted 20m fans in the year since it launched.

The platform will host multimedia content and offer advertising and sponsorship opportunities for brands. It will also sell items such as club merchandise through an ecommerce function.

The aim is to drive engagement with the club’s fans and tap into Asian markets, where Manchester United has a strong following and smartphone use is growing rapidly.

It’s expected the club will offer fans exclusive content, such as videos featuring star players, and content from TV channel MUTV.

http://www.buttonshut.com http://www.buttonshut.com http://www.buttonshut.com

---------------------------------------------------------------------------------------------------

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE F.C. BUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Brentford Invest in LED Perimeter Advertising System

Thu 27th Jul 2017 | IT & Technology

Brentford Football Club will transform their historic Griffin Park home with the introduction of a new perimeter LED technology. The system, which will be installed during the international break in...

Manchester City launches SkillCity interactive app

Thu 27th Jul 2017 | IT & Technology

Manchester City has launched SkillCity, presented by Nexen, a new interactive app that will help develop the talents of young players across the US. The City squad is currently in the United States...

Hat trick for Reading Room with the launch of three new football club sites

Tue 25th Jul 2017 | IT & Technology

Stoke City, Middlesbrough and Swansea City football fans can now keep up-to-date with the latest team news following the launch of new websites for all three clubs. Unveiled this month over three...

In Focus: ChyronHego: Global Leader in Sport Performance Technology

Fri 21st Jul 2017 | IT & Technology

ChyronHego has an unparalleled client list with league-wide deals across the biggest leagues in world football. They are the chosen supplier for both of UEFA’s flagship club competitions -...