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Manchester United's revenues continue to grow

Tue 15th Nov 2011 | Money & Finance

Manchester United have posted a 16.5% increase in first-quarter turnover to £73.8m which has reduced the club’s gross debt at £433.2 million.

The club’s latest accounts up to 30 September 2011 reports growth in all areas, with the commercial side of the business benefiting from the £40million deal with DHL to sponsor their training kit, helping it rise 22.3% to £29.6million.

Media revenues were up from £19.4million to £22.6million, largely thanks to United's status as Premier League champions and matchday income has also grown 9.6% to £21.6million, thanks to the first complete sell-out of seasonal hospitality boxes since the Old Trafford quadrants were completed in 2006.

United have placed greater emphasis on the increasing their commercial activities with the recent growth mainly thanks to a 'territorial' approach to marketing, which rival clubs may attempt to copy.

Commercial director Richard Arnold said, "There is only one Manchester United," he said. "Whilst a lot of the strategy is public knowledge, I am very fortunate to be with the club I am with and able to do these deals.

"A lot of hard work has gone into getting to the position we are in now and we are already looking to the future.

"If people want to recreate what we did five years ago that is up to them. It isn't other clubs that I worry about; it is what we are going to be doing in the future."

 

http://www.buttonshut.com http://www.buttonshut.com http://www.buttonshut.com

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