Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Rangers FC open London office

Wed 18th Jan 2012 | Marketing & PR

Rangers Football Club have officially opened its first London office with the view to expanding its international brand in overseas markets.

Misha Sher, currently Business Development Director with global football business company Soccerex, will head up the new London office from next week.

The newly created post is part of the club's global strategy to maximise the Rangers brand in overseas markets and provides the club with a dedicated presence in the UK capital for the first time in its 140 year history.

Born in Ukraine and educated in the USA, former youth footballer Misha has spent the last 12 years working in football in the UK, initially as a journalist on football magazine 'The League' before moving into football business with Soccerex.

In his role as Global Partnerships Director, Misha will be responsible for growing the Rangers brand internationally and the development of new commercial opportunities and strategic partnerships overseas.

Ali Russell, Chief Operations Officer at Rangers, said: "We are delighted to open Rangers' first London office and welcome Misha to the Rangers family.

"Rangers is an international brand and we are focused on maximising all opportunities to build our brand in overseas markets.

"As part of that strategy, we identified the benefits a London office would bring so we set out to find the right person for the job.

"Misha brings a wealth of international experience to Rangers and we are confident he will help the club deliver its global ambitions.

"We are excited about the global opportunities that lie ahead."

Speaking about his appointment, Misha Sher said: "Rangers Football Club is a world-renowned brand with tremendous history and ambition for the future and I am delighted to be joining such a great institution.

"The club has existing supporters all around the world who are passionate about Rangers and I want to build on that - both in the regions where there is already significant brand presence such as North America and Australasia, as well as targeting regions with high growth potential such as Asia.

"Being based in London will allow me more flexibility when it comes to meeting with potential partners but the ethos of Rangers will be at the core of everything I do."

Duncan Revie, CEO of Soccerex said: "Although sorry to be losing Misha I'm delighted he is moving to such a prestigious position with one of the great football clubs of the world.

"As he has been with Soccerex, Misha will be an invaluable addition to an already existing Rangers culture, tradition, and history."

 

http://www.buttonshut.com http://www.buttonshut.com http://www.buttonshut.com

---------------------------------------------------------------------------------------------------

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

6 emojis To Describe A New Trend In Football Promotions

Thu 22nd Jun 2017 | Marketing & PR

The following is a guest article by the CEO of DiscountIF, Lewis Holland. I really enjoyed writing an article recently about some of the awesome promotional campaigns we observed from football clubs...

Sports The Ideal Platform To Fight Environmental Pollution

Mon 19th Jun 2017 | Marketing & PR

Why the sports and entertainment industry is the ideal platform to fight environmental pollution. A world without plastic is unimaginable. Packaging foils, carrying bags, Tupperware, bottles –...

Arsenal Partner With Universal Pictures

Fri 16th Jun 2017 | Marketing & PR

Arsenal Football Club has partnered with Universal Pictures to help promote a number of upcoming film releases, including Illumination’s Despicable Me 3. The partnership will provide Universal...

No way Jose! Mourinho is boss from hell according to UK workforce

Thu 1st Jun 2017 | Marketing & PR

Jose Mourinho may have ended the season with two major trophies following last week's Europa League Final win, but his management style has divided opinion amongst fans and the media throughout the...