Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Sunderland AFC announce pioneering African partnership

Tue 24th Jan 2012 | Marketing & PR

Sunderland AFC has joined forces with Africa's largest independent oil company, Tullow Oil, to kick off a pioneering scheme which will showcase the continent's capacity for social and business development.

A club delegation including director of international development, Niall Quinn, international and national marketing director, Mike Farnan and SAFC Foundation chief executive, Lesley Spuhler, has travelled to the Ghanaian capital Accra for this morning's launch of the Invest in Africa initiative, underlining the Black Cats' support for a continent in which its popularity is continuing to grow.

Sunderland has become one of the most recognised Barclays Premier League clubs across Africa in recent seasons, with Ghanaian trio Asamoah Gyan, John Mensah and Sulley Muntari, Benin playmaker Stéphane Sessègnon and Egypt international Ahmed Elmohamady all wearing the Black Cats' red and whites stripes since 2009.

The club's growing presence led to the BBC World Service's inaugural visit to a Barclays Premier League fixture at the Stadium of Light on New Year's Day 2012, with Sunderland's victory over title-contenders Manchester City broadcast to more than 25 million Africans in Swahili.

Sunderland AFC will use that presence to support the initiative's aims to stimulate and sustain long-term economic growth across Africa, in-turn developing the skills of the continent's workforce, boosting domestic job markets and helping to build and develop local capacity.

Niall Quinn, a former Sunderland AFC player and its current director of international development, said: "We are genuinely excited about this ground-breaking opportunity to bring Sunderland into new territories and the global appeal of the Premier League is something that we can harness as a powerful tool for change through our innovative partnership with Invest in Africa.

"Africa's passion for football is both heart-warming and inspirational and as a football club with community, people and international aspirations firmly at its core, there is a natural synergy between us and this wonderful continent. We look forward to growing and developing the partnership in the coming months."

As the initial Founding Partner establishing Invest in Africa, Tullow Oil plans to secure further Founding Partners from the international businesses community focused on the continent. These Partners will help to evolve and shape the programme in years to come.

Speaking at the launch, Tullow chief executive Aidan Heavey said: "Tullow is investing in Africa for the long term and we want more businesses to do the same. Africa has been good to us, and we have been successful, but we want that success to bring growth for local people and economies too.

"Africa's a great place to invest and this partnership with Sunderland AFC will allow us to get the message to a global audience. There are some great opportunities out there and we want other companies who share our vision to join us."


http://www.buttonshut.com http://www.buttonshut.com http://www.buttonshut.com




If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk


Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

ATPI Becomes Official Tour Partner For Playon's At Soccer Sevens Tournament

Wed 24th May 2017 | Marketing & PR

Global sports travel management agency ATPI Sports Events, part of the ATPI Group, has been appointed to manage the travel arrangements for Playon’s team participating in the 2017 Soccer Sevens....

Nissan Kicks Off New UEFA Champions League Campaign

Mon 22nd May 2017 | Marketing & PR

Nissan kicks off a new campaign today that offers UK fans the once-in-a-lifetime opportunity to attend the UEFA Champions League Final on 3 rd June 2017 with David Ginola. The #GetThereWithGinola...

New World Record Set In Returfing Of FIFA 2022 World Cup Qatar Pitch

Mon 22nd May 2017 | Marketing & PR

Global pitch specialists SIS Pitches have helped to set a new world record in returfing the football pitch at Qatar’s Khalifa International Stadium. An impressive 7,885m2 of turf was installed...

Learn How to Improve Your Teamís Mental Performance in 2 Days

Fri 19th May 2017 | Marketing & PR

Have you considered the impact the mental side of the game has on you, your players, their performance and ultimately your team’s results? As players, coaches and managers alike come under...