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Premier Lingerie to reveal all at SMMEX

Mon 6th Feb 2012 | Marketing & PR

Leading sports related underwear supplier Premier Lingerie has unveiled its new-look website – and launched its latest offer to female football fans.

The Walsall-based firm, which has so far secured major lingerie deals with Wolverhampton Wanderers and Newcastle United, is offering 25% off its stock for anyone ‘liking’ its Facebook page.

Over the past two-and-a-half years and using high-quality materials, Premier Lingerie has developed an exclusive range of lingerie for female supporters. The range includes a variety of styles produced in club colours, tastefully adorned with official insignia.

The company manufactures bras, briefs, French knickers, stockings, suspender belts and camisoles and is in talks with a number of Barclays Premier League and nPower Football League clubs about expanding their range.

The official Premier Lingerie website – at www.premier-lingerie.co.uk – has been revamped, featuring a host of new imagery and content enabling customers and clubs alike to see what’s on offer.

Paul Robinson, director of Premier Lingerie, said: “We’ve come a long way since we started the company in 2009 and the website reflects this. We’re now established as a leading player in providing female underwear to the sporting world.

“Visitors to the website will see the quality of the product we manufacture and the media interest that surrounds each club which commissions our services. There’s a real return on investment.”

Mr Robinson also revealed that the company is set to expand its range in the coming weeks and months, with more information being available at the SMMEX (Sports Merchandise and Marketing Exhibition) to be held at Wembley Stadium on March 5.

He added: “Sales at both Wolves and Newcastle have been fantastic and we’re keen to build on that success – so much so that new exciting lines will be added very soon. We’ll be in a position at Wembley to reveal what we have in store.”

To find out more about Premier Lingerie, call 0121 5300 124 or visit www.premier-lingerie.co.uk

Premier Lingerie Facebook Page.

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