Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Manchester City strikes Japanese mobile deal

Fri 10th Feb 2012 | Football Sponsorship

Manchester City has furthered its efforts to develop its Asian fan base by signing a partnership with MLJ, Inc. to develop its official Japanese mobile website.

The deal is the first of its kind targeted specifically at the Barclays Premier League leader’s growing fan base in East Asia. Under the partnership, MLJ has exclusive rights to develop City’s official Japanese mobile website for non-smartphone handheld devices until May 2013. The website will host daily news content and downloadable team photography, as well as giving City’s Japanese fans easy access to official merchandise, memorabilia and match day tickets. The deal signals a new chapter in City’s plans to expand its international fan base, with similar partnership arrangements likely to follow in other major markets in Asia.

“We’re extremely excited to be entering into the Asia market with partners MLJ Inc, who already help some of the biggest names in world football reach out to a host of new fans, from across Japan,” said Ian Cafferky, chief brand and commercial officer at Manchester City. “This deal marks another chapter in the club’s digital strategy to engage with our international fan base, bringing supporters as close as possible to the match day experience, through greater interaction online and on mobile.”

Teruhisa Ade, CEO of MLJ Inc., added: “We are extremely happy to enter into a partnership with Manchester City Football Club who are not only extremely ambitious, but also play in the most competitive professional football league in the world. Through this new service, Japanese supporters will be able to experience the club’s success, closer than ever before.”

 

http://www.buttonshut.com http://www.buttonshut.com http://www.buttonshut.com

 ---------------------------------------------------------------------------------------------------

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us –agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Norwich City Gains Strength With Jordan Fitness Partnership

Fri 20th Oct 2017 | Football Sponsorship

Norwich City has signed a partnership agreement with King’s Lynn-based functional fitness suppliers, Jordan Fitness, who continued to expand their portfolio of elite sporting customers. The deal...

Nilox become Inter's Electric Mobility Official Partner

Thu 12th Oct 2017 | Football Sponsorship

FC Internazionale Milano and the Italian outdoor sports technology brand Nilox announce that a partnership has been signed for the 2017-18 season. Nilox are the first Electric Mobility Official...

Birmingham City announce Cure Leukaemia as charity partner

Wed 11th Oct 2017 | Football Sponsorship

Birmingham City Football Club have confirmed Cure Leukaemia as their charity partner for the 2017/18 season. The partnership was announced at Glynn Purnell’s Friday Night Kitchen at the VOX....

Arsenal welcomes KONAMI as official partner

Wed 11th Oct 2017 | Football Sponsorship

We are pleased to announce that Konami Digital Entertainment B.V. (KONAMI) have become an official partner of the club. The agreement builds on the success of last year’s in-game license...