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Event Looks at Why CRM is Important in Sport

Wed 29th Feb 2012 | Football Industry Events

As football fans face an ever greater squeeze on their finances, and sponsors demand greater returns on their investment, the importance of CRM for clubs has never been greater.

The Sports CRM Summit 2012, which will be held at Wembley Stadium on Tuesday 22nd May, aims to help clubs to develop sound CRM strategies to ensure that they maximise both their fan engagement and corporate sponsorship potential through a variety of seminars and workshops.

With some of the most influential figures in sports CRM giving practical advice to an audience which includes a number of Premier League and Football League clubs, the Sports CRM Summit is focused around assisting sports clubs and organisations to understand, grow, retain and manage their customer relationships effectively and profitably.

With keynote presentations including FC Barcelona’s Business Intelligence Manager, Pasi Lankinen and Phil Stephan, Senior CRM Manager from Chelsea FC, the Sports CRM Summit will give delegates an invaluable insight into how clubs are developing their strategies to ensure that they maximise engagement and revenues.

If you haven't booked your place yet for the Sports CRM Summit 2012, at Wembley Stadium on Tuesday 22nd May, then here are 12 good reasons you should come along and join us.

1. You’ll develop and strengthen your knowledge of Social CRM.

2. You can explore the relationship between CRM and your sponsorship programme.

3. You'll hear about the fan engagement strategies for one of the world's biggest sporting events.

4. Hear a case study on how a Premier League football club manages & delivers its CRM strategy and how their approach can help shape yours.

5. You’ll hear best-practice insights from outside the sports industry.

6. Excellent early bird rate available until 20th April!

7. If your organisation is on a tight budget, or just starting their CRM journey, you’ll gain some useful initiatives to take you forward.

8. One of your most powerful assets is your customer database. Find out if you are extracting sufficient value from yours.

9. You’ll have the opportunity to explore the value of customer insights in shaping your CRM strategy.

10. It’s an ideal opportunity to establish relationships with others in the sports industry and discuss your CRM challenges with industry experts.

11. You’ll get the chance to explore one of the most iconic sports venues in the world.

12. A rare chance to share your own insights, successes and challenges with CRM experts, with all content geared to the sports industry.

For more information about the Sports CRM Summit and to book your place visit


Posted by: Aaron Gourley

http://www.buttonshut.com http://www.buttonshut.com http://www.buttonshut.com




If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

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