Hartlepool Unitedís Season Ticket Campaign Win Prestigious Award
Mon 12th Mar 2012 | Marketing & PR
Hartlepool United’s innovative season ticket marketing campaign won a prestigious prize at the annual Football League Awards which took place in London on Sunday evening.
The Club picked up the Perform Best Marketing Campaign award thanks to the incredible success of their 'Are You Coming To Pools?' initiative which made headlines nationwide for the unique way they attracted huge sales with a unique target-driven season ticket plan.
The campaign offered fans the chance to purchase season tickets for £200 if 3,000 were sold, £150 if 3,500 were sold and £100 if 4,000 fans bought in.
In the end they were overwhelmed, as nearly 6,000 season tickets were sold amidst a marketing campaign that included a video viral with H'Angus the Monkey which was seen by 30,000 on YouTube.
Hartlepool beat off stiff competition from Burnley, Cardiff City, Huddersfield Town, Hull City and Walsall to land the highly-prized award and Chief Executive Russ Green was there to collect on the Club's behalf.
"We're thrilled to pick up this award - I think it's a welcome reward for the amount of hard work that was put in by everyone at the Club last summer," he commented.
"Every single person at The Vic pitched in and gave up hours of their own time to ensure the success of this initiative and we're proud to have been recognised by the Football League.
"I would also like to thank every one of the supporters who got behind the scheme; I'd like to think that it drew a closer bond between the Club and the fans which we can carry forward."
Established in 2006, The Football League Awards is an annual gala event which celebrates excellence both on and off the pitch. The event attracts players, managers and staff from League clubs as well as sponsors, partners and those wishing to celebrate everything Football League.
Greg Clarke, Chairman of The Football League, said: “The Football League Awards 2012 has given us another opportunity to celebrate success at League clubs both on and off the pitch. It gives us the chance to reward those who have demonstrated commitment beyond the call of duty or achieved great things. I would like to offer my congratulations to all the winners and all those who were nominated.”
The full list of Award winners is shown below:
Award Winners 2012:
npower Championship Player of the Year
Rickie Lambert – Southampton
npower League 1 Player of the Year
Jordan Rhodes – Huddersfield Town
npower League 2 Player of the Year
Matt Ritchie – Swindon Town
npower Football League Young Player of the Year
Wilfried Zaha – Crystal Palace
Contribution to League Football
Graham Turner – Shrewsbury Town
Mitre Goal of the Year
Peter Whittingham – Cardiff City
Football Manager Outstanding Managerial Achievement
Gus Poyet – Brighton & Hove Albion
npower Fan of the Year
Sue Pollard – Plymouth Argyle
Championship Winner: Paddy Cronesberry – Middlesbrough
League 1 Winner: Lynn Noon – Preston North End
Kitbag.com Apprentice of the Year - Championship
Gael Bigirimana – Coventry City
Kitbag.com Apprentice of the Year - League 1
Jordan Cousins – Charlton Athletic
Kitbag.com Apprentice of the Year - League 2
Nick Powell – Crewe Alexandra
Tokio Marine Family Club of the Year
League 1 Winner: Huddersfield Town
League 2 Winner: Swindon Town
Bluefin Sport Unsung Hero
Paul Bradley – Preston North End
Norman Rimmington – Barnsley
Warwick Rimmer – Tranmere Rovers
Coca-Cola Community Club of the Year
Rotherham United (North East)
Bury (North West)
Milton Keynes Dons (South East)
Notts County (Midlands)
Portsmouth (South West)
PFA Player in the Community
Tamika Mkandawire – Millwall
Perform Best Marketing Campaign
Hartlepool United – ‘Are You Coming To Pools?’
Burnley – ‘Clarets Player: Bringing The Boys To You’
Best Matchday Programme
Burnley – ‘Claret & You’
League 1 Winner: Notts County – ‘The Mag’
League 2 Winner: Swindon Town – ‘Swindon’
Posted by: Aaron Gourley
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