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arvato success at SMMEX

Wed 14th Mar 2012 | Football Industry Events

arvato-entertainment Europe the global outsource experts had fantastic success at SMMEX, their first UK sports exhibition.

The SMMEX exhibition at Wembley Stadium on 5th March saw arvato sponsor the pre show networking event and dinner, and deliver a prominent interactive stand.      

Traffic across the arvato stand was strong, with most visitors exploring the interactive terminals and engaging the arvato team.   

Simon Staines, Executive Director at arvato Entertainment Europe, said: "We were very impressed with SMMEX and the platform it gave us to engage the sports market. The level and caliber of the visitors was perfect for our proposition and we opened a number of very interesting opportunities with some of the key clubs.

"Our services allowing customers to maximise their merchandising margins, open up new markets like China and explore new revenue opportunities in the digital environment were of particular interest." 

This was arvato sports first real exposure in the UK sports market and the first stage of its plan to revolutionise the outsource market in the sports sector using its global infrastructure and digital experience to benefit its customers.

Organisers of the SMMEX hailed this year’s show their most successful yet with attendance figures up 10% from 2011 and exhibitor numbers their highest ever, making 2012 their biggest show to date.

The event attracted visitors from over 22 countries stretching as far as Canada, USA, Brazil and Tokyo, giving exhibitors the chance to meet clubs, retailers, brands and distributors from all different sporting disciplines at mixed professional and grass root levels.

Organisers are now planning for SMMEX 2013, which will be back at Wembley Stadium on Monday 4th March 2013.  

 Posted by: Aaron Gourley

http://www.buttonshut.com http://www.buttonshut.com http://www.buttonshut.com

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