talkSPORT Secures Global Premier League Audio Rights
Tue 17th Apr 2012 | Television & Broadcasting
talkSPORT has agreed a deal with the Premier League for an exclusive package of international audio broadcasting rights for the next four football seasons.
The deal will see talkSPORT become a global audio partner of the Premier League and broadcast commentary outside Europe on all 380 Barclays Premier League games in multiple languages, including English, Spanish and Mandarin in what is the biggest development for the station since its launch.
From August 2012, sports fans outside Europe will have access to a new global audio service from talkSPORT. The station owned by UTV Media Plc, will establish a network of global radio partners in markets such as Asia, North America and Africa.
An official broadcaster of the Barclays Premier League in the UK, broadcasting 64 games a season talkSPORT are in discussions with a number of potential commercial and distribution partners for the international output.
Production of the international output will come from expanded studios at talkSPORT's existing premises in London and the station will also increase its editorial and commercial teams. UTV will use its New Media division, primarily through Tibus and Simply Zesty, to assist in the delivery of the project by providing digital marketing and technical expertise.
The project will be supported by appropriate investment from UTV, with set up and pre-launch costs expected to be in the region of £0.8 million. The Agreement is expected to result in the service making a loss in the first year of operation of approximately £1.0m, with breakeven expected in the second year and the service is expected to be profitable thereafter.
Scott Taunton, Chief Executive, talkSPORT said: "This is a huge development for talkSPORT which builds on the significant progress the station has made in the UK in recent years. I'm really excited about the potential for talkSPORT as a global brand, invoking the same passion in listeners and advertisers overseas as it does in the UK. We'll be expanding our London office studio and production space and I can't wait to see the buzz on matchdays."
Premier League Chief Executive, Richard Scudamore, said: "We are extremely pleased to enter into a new international agreement with talkSPORT and welcome them as our new global audio rights partner.
"talkSPORT currently offers excellent Barclays Premier League radio commentary coverage in the UK and we look forward to that being available to millions of fans across the globe with English, Spanish and Mandarin broadcasts in territories outside of Europe for four seasons from 2012/13.
"As we're seeing in the closing stages of this season the Barclays Premier League is a compelling competition and radio rights are important to ensuring that as many fans as possible can follow the League and their club."
Posted by: Aaron Gourley
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