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Leyton Orient's Treble Sponsorship Success

Thu 19th Apr 2012 | Football Sponsorship

Leyton Orient’s commercial department has been in overdrive with the treble signing of Samsung Electronics (UK), EA Sports and Pro-Direct Soccer as official sponsors of the club.

Samsung Electronics (UK) will become Leyton Orient FC’s new official club sponsor for the 2012/13 season, making Orient Samsung’s third shirt sponsorship, joining the commercial packages in place at Premier League Chelsea FC and Swindon Town FC, who play in League Two of The Football League.

The Samsung logo will appear on the front of League One Leyton Orient’s home shirt, and on the back of the Away shirt.

Andy Griffiths, Managing Director, Samsung UK and Ireland, said: “We are delighted to add Leyton Orient to our football sponsorships in the UK.

“Samsung is committed to supporting football at every level in this country. We believe that the game can only flourish if the grass roots are properly nurtured.”

Leyton Orient Chairman Barry Hearn said: “We are thrilled to welcome Samsung Electronics as our club sponsors for the 2012/13 season.

“We're really looking forward to working with them during what we are confident will be a successful season for the club.”

Video games publisher EA Sports has also agreed a shirt sponsorship partnership with Leyton Orient for the 2012/13 season.

The EA Sports logo will appear on the front of the Away shirt, and the back of the Home shirt.

EA Sports Head of PR Shaun White said: “Our FIFA titles strive to deliver a truly authentic football experience by allowing fans to take control of all teams across The Football League and other divisions around the world. Each league is unique and it's vital that we embrace those characteristics both in the game and in real life.

“We feel this sponsorship deal with Leyton Orient reflects that and we look forward to joining forces for a successful season together.” 

The world’s largest online football store, Pro-Direct Soccer, has also agreed a sponsorship deal with Leyton Orient which will see their logo appear on the shorts of both Home and Away kits next season.

(Image L-R) Samsung Sponsorship Director Martin Howard, Leyton Orient Chairman Barry Hearn, Leyton Orient Manager Russell Slade and EA Sports Head of PR Shaun White.

Posted by: Aaron Gourley

 

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