SEAT extends partnership with Fulham Football Club
Fri 20th Apr 2012 | Football Sponsorship
Fulham Football Club have announced that SEAT has extended its sponsorship for a further year and will be club’s official car partner for the 2012-2013 campaign.
The deal was announced at Craven Cottage during the club’s Business Club event attended by 70 sponsors and corporate clients of the Club. The Business Club provides a framework for Fulham supporters in business to come together on a social and informal basis.
SEAT signed an initial two-year deal in November 2010, shortly after the Club reached the inaugural UEFA Europa League Final, a European football cup competition also sponsored by SEAT.
During the past two seasons, Fulham and SEAT have actively promoted the partnership, most notably this season, which involved the launch of SEAT’s Ibiza Copa in conjunction with the Club’s 2010-11 away strip.
Managing Director of SEAT UK, Peter Wyhinny, said: “We have experienced some great results over the last two years of the partnership with Fulham, but we are still not at the top of consumers’ shopping lists.
“Being associated with other successful brands such as Fulham helps us to become front of mind for potential customers. We want to grow our awareness and business presence and collect more people who are going to consider SEAT.
“And the culture of Fulham is something that appeals to us to help us achieve this. There is a feeling of intimacy that you don’t get with other clubs and that provides great synergy with us as a brand – there’s a really elegant way in which our partnership comes together.”
Jonathan Gregory, Fulham Football Club Commercial Director, endorses the sentiment:
“We have a set of values at the football club, one of which is service excellence, which we endeavour to deliver throughout the business.
“The fact that service excellence is as important to SEAT is what makes this such a great partnership for us, and long may it continue.”
(Image: Fulham FC Commercial Director – Jonathan Gregory, Managing Director of SEAT UK – Peter Wyhinny & Fulham FC Manager – Martin Jol)
Posted by: Aaron Gourley
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