Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

SEAT extends partnership with Fulham Football Club

Fri 20th Apr 2012 | Football Sponsorship

Fulham Football Club have announced that SEAT has extended its sponsorship for a further year and will be club’s official car partner for the 2012-2013 campaign.

The deal was announced at Craven Cottage during the club’s Business Club event attended by 70 sponsors and corporate clients of the Club. The Business Club provides a framework for Fulham supporters in business to come together on a social and informal basis.

SEAT signed an initial two-year deal in November 2010, shortly after the Club reached the inaugural UEFA Europa League Final, a European football cup competition also sponsored by SEAT.

During the past two seasons, Fulham and SEAT have actively promoted the partnership, most notably this season, which involved the launch of SEAT’s Ibiza Copa in conjunction with the Club’s 2010-11 away strip.

Managing Director of SEAT UK, Peter Wyhinny, said: “We have experienced some great results over the last two years of the partnership with Fulham, but we are still not at the top of consumers’ shopping lists.

“Being associated with other successful brands such as Fulham helps us to become front of mind for potential customers. We want to grow our awareness and business presence and collect more people who are going to consider SEAT.

“And the culture of Fulham is something that appeals to us to help us achieve this. There is a feeling of intimacy that you don’t get with other clubs and that provides great synergy with us as a brand – there’s a really elegant way in which our partnership comes together.”

Jonathan Gregory, Fulham Football Club Commercial Director, endorses the sentiment:

“We have a set of values at the football club, one of which is service excellence, which we endeavour to deliver throughout the business.

“The fact that service excellence is as important to SEAT is what makes this such a great partnership for us, and long may it continue.”

(Image: Fulham FC Commercial Director – Jonathan Gregory, Managing Director of SEAT UK – Peter Wyhinny & Fulham FC Manager – Martin Jol)

Posted by: Aaron Gourley

 

grassroots new (468x60_generic_fr.gif)

http://www.buttonshut.com http://www.buttonshut.com http://www.buttonshut.com

---------------------------------------------------------------------------------------------------

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Manchester City Women Sign Hays Recruitment Partnership

Fri 21st Apr 2017 | Football Sponsorship

Hays is expanding its already strong relationship with City Football Group by becoming the Official Recruitment Partner of double title winning side Manchester City Women’s FC. Manchester City...

Liverpool Ladies FC Announce First Shirt Sponsorship Deal

Wed 19th Apr 2017 | Football Sponsorship

Liverpool Ladies Football Club has announced a new shirt sponsorship deal with women’s beauty and cosmetics company, Avon Products Inc, ahead of the WSL Spring Series. The three-year deal is the...

Southampton FC Partners With TLCBET

Tue 18th Apr 2017 | Football Sponsorship

Southampton Football Club has announced TLCBET as its Official Asia Betting Partner and Official Global Casino Partner for the remainder of the 2016/17 Premier League season, as well as the following...

Hisense Becomes Official 2018 FIFA World Cup Sponsor

Thu 6th Apr 2017 | Football Sponsorship

Hisense has become an official sponsor of the 2018 FIFA World Cup, becoming the first-ever Chinese consumer electronics brand to sponsor the tournament. As an Official FIFA World Cup Sponsor, Hisense...