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Manchester Derby Attracts Record TV Viewer Figures

Wed 2nd May 2012 | Television & Broadcasting

Manchester City’s defeat of Manchester United attracted a record-breaking audience of over four million viewers to UK pay-television broadcaster BSkyB, according to research by SportBusiness Intelligence.

The match, which was televised live on the Sky Sports 1 and Sky Sports 1 HD channels, pulled in the highest viewing figures ever for a Sky Sports broadcast, attracting an average audience of 4.049 million viewers (a 16.2% share) for the match itself.

The overall match coverage, including pre- and post-game analysis, drew 2.558 million viewers (an 11.5% share). The peak audience was 4.410 million (a 17.3% share), as the game went into five minutes of injury time. The audience data does not include out-of-home viewing in pubs and clubs, or the number of viewers watching on the Sky 3D channel, for which audited viewing data is unavailable.

Sky’s previous top audience was for England’s UEFA Euro 2004 qualifier in Turkey in October 2003, when 3.889 million viewers saw the national team secure its place in the following summer’s finals. The previous top Premier League audience on Sky Sports was in April 2003, when an average of 3.436 million viewers watched Manchester United draw 2-2 with Arsenal.

Posted by: Aaron Gourley

 

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