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Manchester City Checks In With Foursquare

Thu 17th May 2012 | IT & Technology

Manchester City have become the first Barclays Premier League club to partner with Foursquare, the location-based social network.

The unique partnership allows City supporters to check into Foursquare at the Etihad Stadium, City Square, City Stores and official Heart of the City venues to take advantage of special Club offers on merchandise, food and drink. There’s also sharing of photos, tips and lists with fellow fans on where best to catch City in action on televised away-days.

To mark the start of the partnership, City launched an Official MCFC Foursquare Badge which was unveiled before their title winning game against QPR on Sunday:

City’s Foursquare page has already attracted over 16,000 followers, and the deal follows similar Partnership arrangements between the Club and other leading online and social media networks, including YouTube, Facebook, Twitter and Flickr - as part of their mission to provide the best and most innovative experience to their fans.

Commenting on the deal, Richard Ayers from City's digital team said:

"Innovating with digital media has been a huge focus for us over the last year. We're constantly striving to build more meaningful and rewarding relationships with fans, wherever they are in the world, and this deal is a fantastic addition to the City services. Foursquare's a great company to work with and we're delighted to be the first in football to offer our fans this service."

Jonathan Crowley, Director of Media Partnerships for Foursquare, said: "We're excited to partner with Manchester City as the first English Premier League team on foursquare.  It's great that they'll not only be engaging with fans at Etihad Stadium, but also helping U.S. fans find places to watch the games while rewarding them with discounts on official team gear."

Foursquare is used by over 20 million people worldwide to keep up with friends and discover places and deals that are nearby when they’re on the move. Visit the Manchester City page on Foursquare here

Posted by: Aaron Gourley

 

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