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Manchester United remain world's most valuable football brand

Tue 22nd May 2012 | Money & Finance

Manchester United remain the world’s most valuable football brand with a value of €672.9 million (£543m), despite ending the 2011-12 campaign without a trophy.

The Brand Finance Football 50 finds Sir Alex Ferguson's side top of the pile again, even though it has been a season of disappointment for the Red Devils, with rivals Manchester City edging them to the Premier League title.

Despite losing the Champions League final to Chelsea on Saturday, Bayern Munich enjoy this year’s strongest growth, with a €230.3m (£186m) increase in brand value that sees the Bundesliga giants take second place from Real Madrid.

However Sports Brand Valuation Analyst Matt Hannagan warned that the German giants must expand or be overtaken in years to come. 

"Bayern need to start building their brand in emerging markets or they will be left behind by relying too heavily on their domestic fan base," he said. 

David Haigh, CEO of Brand Finance, added: "The two top teams operate different marketing strategies, Bayern prioritising its domestic fan base whilst United concentrate on global opportunities." 

Spanish giants Barcelona and Real Madrid have been affected by the state of their domestic economy, with unemployment hitting gate receipts and other revenue streams, and both drop one place in the rankings.

Champions League winners Chelsea remain fifth after a season where they won two trophies, but failed to impress in the Premier League. AC Milan are Italy's only representative in the top 10.

"This year’s study shows that even football isn't immune to the Euro crisis, with Spanish and Italian teams being hit hardest," Haigh stressed.

Eredivisie champions Ajax are the first team from outside the big four leagues in 14th position with a brand value of €144.6m (£116.7m), while Ligue 1 duo Olympique de Marseille and Olympique Lyonnais also make the top 20 in 15th and 18th position respectively.

THE BRAND FINANCE FOOTBALL TOP 25 FOR 2012

 

2012 RANK

2011 RANK

CLUB

LEAGUE

BRAND VALUE

CHANGE IN VALUE

1

1

Man Utd

England

£543m

29 %

2

4

Bayern

Germany

£499m

59 %

3

2

Real Madrid

Spain

£381m

-7 %

4

3

Barcelona

Spain

£368m

-8 %

5

5

Chelsea

England

£253m

27 %

6

6

Arsenal

England

£246m

29 %

7

9

Liverpool

England

£233m

47 %

8

11

Man City

England

£192m

77 %

9

7

Milan

Italy

£185m

7 %

10

12

Schalke

Germany

£167m

97 %

11

15

 Dortmund

Germany 

 £144m

 81 %

12

 14

 Tottenham

England

 £143m

 77 %

13

 8

 Inter

Italy 

£136m

-18 %

14

 23

 Ajax

 Netherlands

£117m

 150 %

15

 17

 Marseille

 France

 £107m

 41 %

16

10

 Juventus

Italy

£102m

 -13 %

17

 13

 Hamburg

Germany 

£97m

14 %

18

 16

 Lyon

 France

 £76m

 -1 %

19

 25

Aston Villa

England  

 £55m

27 %

20

 NEW

 Newcastle

England  

 £55m

115 %

21

 18

 Roma

Italy 

 £54m

-16 %

22

 24

 Napoli

Italy 

 £54m

 22 %

23

 27

 Everton

England 

 £50m

 28 %

24

 NEW

 Corinthians

 Brazil

 £49m

 NEW

25

 22

 Bordeaux

 France

£48m

-2 %

 

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