Warrior Unleashes New Liverpool FC Home Kit
Fri 1st Jun 2012 | Marketing & PR
Liverpool’s new Warrior home kit was officially unveiled late last night at Anfield.
Liverpool signed a £25m a year deal with the American company earlier this year and the home kit takes inspiration from the 1964/65 version, worn under Club legend, Bill Shankly, The cult manager believed the high-risk red gave players a physical and psychological edge over their opponents.
Developed by Warrior at the brand’s global football headquarters in Wilmslow, England, Head of Warrior Football, Richard Wright believes the new LFC kit will smash expectations.
“By partnering our knowledge of making high performance sports apparel with Liverpool FC’s rich history, Warrior has successfully created a kit that will empower players with the means to dominate,” said Wright.
“Our goal is to breathe new life and energy into the game of football, to make people sit up and take notice by redefining expectations.”
The new kit will see the re-introduction of the iconic amber yellow Liver Bird emblem taking centre stage on the shirt as the Club’s crest. Reminiscent of the strip worn between 1976 and 1985 – a time recognised as one of Liverpool FC’s golden eras – the crest has been fully embroidered on to the shirt for only the second time in the Club’s history.
LFC captain Steven Gerrard, who was recently given the England captain’s arm band for the European Championships, believes the new Warrior kit is one of the best in the Club’s history.
“Warrior has designed a kit that embodies everything that is great about Liverpool Football Club,” said Gerrard. “I’m extremely happy with the reintroduction of the amber yellow Liver Bird crest and the stitching gives it that extra touch of quality. For fit, comfort and functionality, it’s one of the best kits I’ve worn – the fans will love it.”
In addition to the new kit launch, Warrior have revealed Liverpool and Welsh international striker Craig Bellamy has been signed as the brand’s first football ambassador.
The unique deal will see the sponsorship fee go directly to the Craig Bellamy Foundation in Sierra Leone, Warrior will work closely with Bellamy to raise global awareness of the Foundation and build on his work to date. The Liverpool front man will also work alongside Warrior to develop its debut football boot collection.
Founded by Bellamy himself in 2008, the Craig Bellamy Foundation provides under-privileged children a chance to reach their full potential through a mix of sport and education, enabling them to create better lives for themselves and their communities. Operated on a not-for-profit basis, the Craig Bellamy Foundation is also the driving force behind Sierra Leone’s only professional football academy and a popular youth league.
“While Warrior works to support me on the field, we’ll work together to support the Craig Bellamy Foundation off it,” said Bellamy. “For me, the most important part of this deal is that the money and extra resource provided by Warrior will go directly to the children and local communities involved with my charity in Sierra Leone.”
Richard Wright commented: “At Warrior, we align ourselves with athletes who are highly driven, motivated and possess a winning mentality – Craig is one of these athletes. His work in Sierra Leone is remarkable and we are delighted to help these young footballers of tomorrow.”
Posted by: Aaron Gourley
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