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Derby County enhances digital offering

Mon 25th Jun 2012 | IT & Technology

Derby County has announced a new partnership with Sports Revolution, the largest media rights owner in UK football stadia advertising, which will see a giant video screen installed over the summer. 

Sports Revolution manage sponsor activation, 3rd party advertising and experiential advertising for brands, including Barclays, Heineken, ESPN and Sky.

The 77M² screen will be installed during the summer months, replacing the existing scoreboard currently located in the North West Corner of Pride Park.

The screen will provide a unique opportunity to showcase exclusive video content - such as live views of the action, replays, behind the scenes features and scores from around the npower Championship. 

The Club’s enhanced digital offering aims to improve the interactive experience for all supporters visiting Pride Park Stadium, while bolstering the opportunity for commercial partners to engage more closely with Rams fans before, during and after the game.

The DCTV studio, which currently produces content for Rams Player on dcfc.co.uk and the concourse TV screens around Pride Park Stadium, will also undergo a digital upgrade as part of the operation to ensure content is provided to Rams fans from the minute they arrive at the stadium. 

Alongside the upgrades, the Club will also be moving to digital LED pitchside perimeter boards from the start of the 2012/13 season, replacing the existing paper-based rotational advertising system. 

Derby County chief executive Tom Glick, who will join Manchester City in August, said: ‘We’re delighted to announce that we will see a big screen at Pride Park Stadium next season.  Our supporters have been asking for this enhancement for a number of years, and we are pleased to deliver it for them this summer.’   

‘Our aim is to constantly improve the experience for our fans from the moment they arrive at Pride Park, and we will take a giant step forward this season in that respect.’

‘The big screen will certainly help enhance the atmosphere on a matchday, which in turn can give us a stronger advantage at Pride Park and I know that is something manager Nigel Clough, who has also been involved in this process, supports.’

‘Our staff have been hard at work over the last few months to prepare us to put on a great show come August. We have consulted a number of clubs in the Premier League and in multiple sports throughout North America to select the best mix of elements for Derby County.’

Robin Currie, managing director – Stadia Solutions, at Sports Revolution added: ‘Derby County will arguably be the most digitally connected stadium in the UK and have again pioneered technologies in the npower Championship. As the leading provider of multi-media fan engagement and media rights platforms to UK stadia; Sports Revolution are delighted to extend our existing relationship with Derby County.’

Glick added that the big screen and pitchside LED system will prove to be an important commercial asset for Derby as the Club strives to grow its income ahead of the introduction of Financial Fair Play in the Championship from the start of next season.

Glick commented: ‘Our corporate partners, as well as the Marketing Directors from new potential partners, share our excitement that the new technology is coming to Pride Park.  They can see its ability to elevate their brands and deliver a more dynamic and powerful message to in excess of 26,000 people on a matchday and to a UK and worldwide television audience.’

‘Financial Fair Play will impact in the Championship from next season. By taking these steps to offer more choice and value to our supporters and corporate partners, this can drive greater revenues for the Club which will enhance the options Nigel Clough will have when it comes to future investment in his squad.’

Posted by: Kev Howland

 

http://www.buttonshut.com http://www.buttonshut.com http://www.buttonshut.com

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