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Arsenal Teams Up With Pop Duo to Launch 2012/13 Away Kit

Thu 12th Jul 2012 | Marketing & PR

Arsenal FC have revealed their new away kit with the help of pop duo, Rizzle Kicks.

The Gunners-supporting pair don the new strip, which combines a rich purple base with black hoops, in a viral that features the duo performing a track from their album Stereo Typical, ‘Demolition Man’.

The video also stars Alex Oxlade-Chamberlain, Alex Song and Kieran Gibbs as they get their first taste of the new strip that the team will wear on the road next season.

The purple design gives the kit a regal flavour in this Diamond Jubilee year for a side that was known as “Royal Arsenal” in the 1890s, having been formed at the Arsenal munitions factory in Woolwich, South London.

Speaking about the new kit, midfielder Alex Song said: “I think the new design is really nice – I’m a guy who likes fashion and when I saw these colours, I was very happy. This kit is different to last season’s and I’m really excited to wear it.  I might do something with my hair to match!”

The red trim on the shirt cuffs compliments the purple body, while the differing hoop patterns on the shirt provide a modern twist.

The inner back neck graphic, meanwhile, takes the form of the Club’s motto, ‘Victoria Concordia Crescit’, the Latin for ‘Victory Through Harmony’, while the outer back neck graphic pays tribute to legendary manager Herbert Chapman’s innovative WM formation.

The purple and black hooped socks, bearing one red stripe each, pay tribute to Chapman’s legacy and his introduction of hooped socks to make it easier for players to pick each other out on the pitch.

The Nike kit will also be the most technologically advanced and environmentally friendly to date with each kit (shirt and shorts) made using up to thirteen recycled plastic water bottles, and out of fabric that is up to 23% lighter than previous designs.

 

VIEW THE VIDEO HERE

 Posted by: Aaron Gourley

http://www.buttonshut.com http://www.buttonshut.com http://www.buttonshut.com

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