Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Man Utd Launch Credit Cards in Japan

Thu 19th Jul 2012 | Marketing & PR

Manchester United have agreed a partnership with APLUS Co., Ltd., a member company of the Shinsei Bank Group, to launch two new credit cards aimed at the club’s supporters in Japan.

United will begin promoting the cards on their official Japanese website, ManUtd.jp from the 20 July.

On 20 August the Shinsei Bank Group and United will hold a special launch event in Tokyo, where members of the public will have the opportunity to write messages of support to the Reds players on a giant team shirt. Footage of the event, as well as a detailed image of the shirt, will later be uploaded to the campaign website.

United’s commercial director Richard Arnold said: "Manchester United has always had a fantastic following in Japan, with almost 50 million fans tuning into our games last season.

"Our partnership with Shinsei Bank Group was agreed back in March and we have both been working together to create products that will give our Japanese followers a range of unique incentives as a Manchester United card holder.

"Not only are the cards the only ones in Japan to feature the official Manchester United crest, applicants also have the reassurance of knowing they are provided by one of Japan’s premier banking groups."

Sanjeev Gupta, senior managing executive officer and head of the Individual Group at Shinsei Bank, added: "We are delighted that Manchester United, one of the world’s leading football clubs, has selected Shinsei Bank Group as their partner to launch affiliate credit cards in Japan.

"Launching these new affiliate cards, we will draw upon the synergies between these two businesses to provide attractive services not only to Manchester United supporters but also to the wider community of football fans in Japan."

Posted by: Aaron Gourley

http://www.buttonshut.com http://www.buttonshut.com http://www.buttonshut.com

---------------------------------------------------------------------------------------------------

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

ATPI Becomes Official Tour Partner For Playon's At Soccer Sevens Tournament

Wed 24th May 2017 | Marketing & PR

Global sports travel management agency ATPI Sports Events, part of the ATPI Group, has been appointed to manage the travel arrangements for Playon’s team participating in the 2017 Soccer Sevens....

Nissan Kicks Off New UEFA Champions League Campaign

Mon 22nd May 2017 | Marketing & PR

Nissan kicks off a new campaign today that offers UK fans the once-in-a-lifetime opportunity to attend the UEFA Champions League Final on 3 rd June 2017 with David Ginola. The #GetThereWithGinola...

New World Record Set In Returfing Of FIFA 2022 World Cup Qatar Pitch

Mon 22nd May 2017 | Marketing & PR

Global pitch specialists SIS Pitches have helped to set a new world record in returfing the football pitch at Qatar’s Khalifa International Stadium. An impressive 7,885m2 of turf was installed...

Learn How to Improve Your Teamís Mental Performance in 2 Days

Fri 19th May 2017 | Marketing & PR

Have you considered the impact the mental side of the game has on you, your players, their performance and ultimately your team’s results? As players, coaches and managers alike come under...