VSI
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Man Utd Launch Credit Cards in Japan

Thu 19th Jul 2012 | Marketing & PR

Manchester United have agreed a partnership with APLUS Co., Ltd., a member company of the Shinsei Bank Group, to launch two new credit cards aimed at the club’s supporters in Japan.

United will begin promoting the cards on their official Japanese website, ManUtd.jp from the 20 July.

On 20 August the Shinsei Bank Group and United will hold a special launch event in Tokyo, where members of the public will have the opportunity to write messages of support to the Reds players on a giant team shirt. Footage of the event, as well as a detailed image of the shirt, will later be uploaded to the campaign website.

United’s commercial director Richard Arnold said: "Manchester United has always had a fantastic following in Japan, with almost 50 million fans tuning into our games last season.

"Our partnership with Shinsei Bank Group was agreed back in March and we have both been working together to create products that will give our Japanese followers a range of unique incentives as a Manchester United card holder.

"Not only are the cards the only ones in Japan to feature the official Manchester United crest, applicants also have the reassurance of knowing they are provided by one of Japan’s premier banking groups."

Sanjeev Gupta, senior managing executive officer and head of the Individual Group at Shinsei Bank, added: "We are delighted that Manchester United, one of the world’s leading football clubs, has selected Shinsei Bank Group as their partner to launch affiliate credit cards in Japan.

"Launching these new affiliate cards, we will draw upon the synergies between these two businesses to provide attractive services not only to Manchester United supporters but also to the wider community of football fans in Japan."

Posted by: Aaron Gourley

http://www.buttonshut.com http://www.buttonshut.com http://www.buttonshut.com

---------------------------------------------------------------------------------------------------

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Nissan Replace Gareth Bale With Female Footballer

Wed 22nd Feb 2017 | Marketing & PR

Gareth Bale’s injury sees him substituted with Ana Rueda Hernandez in the latest ad for UEFA Champions League sponsor Nissan. Nissan - the official Global Automotive Sponsor of the UEFA...

Manchester United Appoint New CEO Of Media

Mon 20th Feb 2017 | Marketing & PR

Manchester United has appointed Phil Lynch as Chief Executive Officer of Media. The new role will see hi, responsible for overseeing the club’s digital media strategy, as well as the management...

AFC Fylde Celebrate Train Like A Pro Return

Thu 9th Feb 2017 | Marketing & PR

AFC Fylde Community Foundation is celebrating the return of its ‘Train Like A Pro’ football development programme for young people, in association with partners Cuadrilla and Centrica. The...

Liverpool Appoint New Marketing Director

Wed 8th Feb 2017 | Marketing & PR

Liverpool FC has appointed Markus Breglec in the newly created role of Marketing Director to develop and grow the club globally. Breglec joins Liverpool having held a senior position with consumer...