Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Man Utd Launch Credit Cards in Japan

Thu 19th Jul 2012 | Marketing & PR

Manchester United have agreed a partnership with APLUS Co., Ltd., a member company of the Shinsei Bank Group, to launch two new credit cards aimed at the club’s supporters in Japan.

United will begin promoting the cards on their official Japanese website, ManUtd.jp from the 20 July.

On 20 August the Shinsei Bank Group and United will hold a special launch event in Tokyo, where members of the public will have the opportunity to write messages of support to the Reds players on a giant team shirt. Footage of the event, as well as a detailed image of the shirt, will later be uploaded to the campaign website.

United’s commercial director Richard Arnold said: "Manchester United has always had a fantastic following in Japan, with almost 50 million fans tuning into our games last season.

"Our partnership with Shinsei Bank Group was agreed back in March and we have both been working together to create products that will give our Japanese followers a range of unique incentives as a Manchester United card holder.

"Not only are the cards the only ones in Japan to feature the official Manchester United crest, applicants also have the reassurance of knowing they are provided by one of Japan’s premier banking groups."

Sanjeev Gupta, senior managing executive officer and head of the Individual Group at Shinsei Bank, added: "We are delighted that Manchester United, one of the world’s leading football clubs, has selected Shinsei Bank Group as their partner to launch affiliate credit cards in Japan.

"Launching these new affiliate cards, we will draw upon the synergies between these two businesses to provide attractive services not only to Manchester United supporters but also to the wider community of football fans in Japan."

Posted by: Aaron Gourley

http://www.buttonshut.com http://www.buttonshut.com http://www.buttonshut.com

---------------------------------------------------------------------------------------------------

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Stoke City Football Club Joins Stadium Experience

Thu 14th Sep 2017 | Marketing & PR

Premier League team, Stoke City Football Club has become the ninth major stadium venue to join Stadium Experience in 2017. The newest addition grows the Stadium Experience membership to a total of 55...

Football Managers Unite For Prostate Cancer UK

Wed 13th Sep 2017 | Marketing & PR

A host of top football managers have joined forces to give the most vital team talks of their careers, after chilling statistics showed prostate cancer kills one man every 45 minutes. Premier League...

Stoke City Expand City7s Initiative

Fri 25th Aug 2017 | Marketing & PR

Stoke City are to give 16,000 match tickets and 8,000 match shirts free to local schoolchildren this season. The Potters are expanding their acclaimed City 7s scheme, which currently sees 1,000 Year...

Manchester United Players Create Street Art Mural

Wed 16th Aug 2017 | Marketing & PR

A unique mural depicting scenes from Old Trafford sprayed by Paul Pogba, Victor Lindelof, Jesse Lingard, Michael Carrick and Chris Smalling and created by American graffiti artist Alec Monopoly will...